Who owns Truly?
Truly is owned by Boston Beer (the United States, NYSE: SAM).[1]
Evidence: The Boston Beer Company, Inc. Annual Report on Form 10-K filed 2026-02-24, SEC EDGAR, 24 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Boston Beer Company, Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Founded
- 2016
- Category
- Beverages › Beer › Cider
- Parent ticker
- NYSE: SAM
- Last verified
- · 1 sources
About Truly
Truly Hard Seltzer launched in 2016 into a category that barely existed and grew explosively for four years before the whole segment contracted. At its peak it was the second-largest hard seltzer in the United States and generated more revenue than Samuel Adams.
What Boston Beer's annual report says about Truly
Sentences about Truly from Boston Beer's latest annual filing[1], copied word for word.
In 2016, the Company began national distribution of the Truly Hard Seltzer brand and it maintained its place as one of the leading brands in the hard seltzer category in 2025.
Truly Hard Seltzer The Company's Truly Hard Seltzer brand generally competes within the hard seltzer category.
The Hard Seltzer category is $3.0 billion in measured off-premise channels and comprises approximately 28% of Beyond beer and the hard seltzer category declined in dollars approximately 8% in 2024 and 4.5% in 2025. 4 The Company offers over thirty styles of hard seltzer in the Truly Hard Seltzer brand family, most of which are available nationally in the United States.
How often Boston Beer names Truly in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Truly
- Current owner Boston Beer [1] verified
Where Truly sits in Boston Beer
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Boston Beer ownership tree →
See the full Boston Beer brand portfolio (5) →
Other brands owned by Boston Beer
Boston Beer controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Angry Orchard (2011)
- Dogfish Head (1995)
- Samuel Adams (1984)
- Twisted Tea (2001)
Other brands in cider, and who owns them
The 22 brands in cider on Brandtree belong to 12 owners. The largest is C&C Group, with 4; Boston Beer has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bulmers | C&C Group | 🇮🇪 Ireland |
| Thatchers Cider | Thatchers | 🇬🇧 United Kingdom |
| La Benedicta | Heineken | 🇳🇱 Netherlands |
| Ciber | Obolon | 🇺🇦 Ukraine |
| Bud Light Seltzer | AB InBev | 🇧🇪 Belgium |
| Wild Wave | Adnams | 🇬🇧 United Kingdom |
| Somersby | Carlsberg | 🇩🇰 Denmark |
| Sidra Real | CCU | 🇨🇱 Chile |
About the owner: Boston Beer
Boston Beer is a publicly listed company headquartered in Boston, Massachusetts, United States, founded in 1984. Brandtree records 5 brands under its control, and it is listed as NYSE: SAM.
Boston Beer was founded in 1984 by Jim Koch, who brewed a recipe from his great-great-grandfather in his kitchen and sold it bar to bar. It became the largest American-owned brewer, and since 2016 the majority of its volume has come from hard seltzer and flavoured malt drinks rather than beer.
🇺🇸 Truly and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Truly is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
- Archery Summit — Crimson Wine Group 🇺🇸
Frequently asked questions
Who is the parent company of Truly?
The parent company of Truly is Boston Beer, a publicly listed company headquartered in the United States.
Is Truly American?
Yes. Truly originated in the United States in 2016 and its owner, Boston Beer, is also headquartered in the United States.
Is Truly still owned by Boston Beer?
Yes. As of 9 October 2026, Truly is still owned by Boston Beer. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Boston Beer Company, Inc. Annual Report on Form 10-K filed 2026-02-24 — SEC EDGAR, SEC Form 10-K, published 24 February 2026; retrieved 16 September 2026.
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