Brandtree

Who are Poulina's biggest competitors?

On Brandtree, Poulina's biggest competitors by shared categories are Glico, which shares 4 categories, such as ice cream and yogurt; Quala, which shares 3 categories, such as ice cream; and Edita, which shares 3 categories, such as cakes.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Poulina controls 10 brands with a page here, across 8 categories; 220 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Glico 4 31% Ice cream, Yogurt and Candy & sugar confectionery and 1 more
2 Quala 3 23% Ice cream, Candy & sugar confectionery and Salty snacks
3 Edita 3 30% Cakes, Salty snacks and Candy & sugar confectionery
4 Vivartia 3 23% Ice cream, Cakes and Yogurt
5 Vitaminka 3 21% Salty snacks, Cakes and Cooking oils
6 PRAN-RFL 3 17% Cakes, Candy & sugar confectionery and Salty snacks
7 Mars 3 15% Candy & sugar confectionery, Salty snacks and Cakes
8 J&J Snack Foods 2 20% Ice cream and Cakes
9 Mengniu 2 20% Ice cream and Yogurt
10 Binggrae 2 18% Ice cream and Salty snacks

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Poulina and Glico: 4 shared categories

Glico

Poulina and Quala: 3 shared categories

Quala

Poulina and Edita: 3 shared categories

Edita

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Poulina owns and the most overlapping owners on Brandtree.