Who are Shiseido's biggest competitors?
On Brandtree, Shiseido's biggest competitors by shared categories are Beiersdorf, which shares 3 categories, such as facial skin care and makeup; Amorepacific, which shares 2 categories, such as facial skin care; and Estée Lauder, which shares 2 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Shiseido controls 6 brands with a page here, across 3 categories; 24 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Beiersdorf | 3 | 43% | Facial skin care, Makeup and Sun care |
| 2 | Amorepacific | 2 | 67% | Facial skin care and Makeup |
| 3 | Estée Lauder | 2 | 33% | Facial skin care and Makeup |
| 4 | Unilever | 2 | 7% | Facial skin care and Makeup |
| 5 | KOSÉ | 2 | 50% | Facial skin care and Makeup |
| 6 | e.l.f. Beauty | 2 | 67% | Facial skin care and Makeup |
| 7 | L'Oréal | 2 | 22% | Facial skin care and Makeup |
| 8 | LG H&H | 1 | 20% | Facial skin care |
| 9 | Farmec | 1 | 14% | Facial skin care |
| 10 | Procter & Gamble | 1 | 5% | Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Shiseido and Beiersdorf: 3 shared categories
| Category | Shiseido | Beiersdorf |
|---|---|---|
| Facial skin care | Clé de Peau Beauté, Drunk Elephant, Senka, Shiseido | La Prairie |
| Makeup | NARS | Chantecaille |
| Sun care | Anessa | Coppertone |
Shiseido and Amorepacific: 2 shared categories
| Category | Shiseido | Amorepacific |
|---|---|---|
| Facial skin care | Clé de Peau Beauté, Drunk Elephant, Senka, Shiseido | COSRX, Innisfree, Laneige, Sulwhasoo |
| Makeup | NARS | Etude |
Shiseido and Estée Lauder: 2 shared categories
| Category | Shiseido | Estée Lauder |
|---|---|---|
| Facial skin care | Clé de Peau Beauté, Drunk Elephant, Senka, Shiseido | Clinique, Estée Lauder, La Mer, Origins, The Ordinary |
| Makeup | NARS | Bobbi Brown, M·A·C, Too Faced |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Shiseido owns and the most overlapping owners on Brandtree.