Where do General Mills and Nestlé compete?
General Mills and Nestlé own brands in 5 of the same categories on Brandtree, including ready-to-eat cereal and frozen meals & pizza.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 24% are shared. General Mills has 12 brands in the shared categories and Nestlé has 8. Only controlled brands are counted; licences and minority stakes are not.
General Mills (competitors) · Nestlé (competitors) · All overlapping owners
5 categories where both own brands
Only General Mills: 5 categories without Nestlé
| Category | General Mills brands |
|---|---|
| Snack bars | Larabar, Nature Valley |
| Canned & shelf-stable meals | Old El Paso |
| Pasta | Annie's |
| Soup | Progresso |
| Yogurt | Yoplait |
Only Nestlé: 11 categories without General Mills
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.