Who owns BOOM?
BOOM, a drinks brand, is owned by Wisynco (Jamaica, JSE: WISYNCO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Wisynco Group Limited 2025 Annual Report. Last checked .
Key facts
- Current owner
- Wisynco Group Limited reported
- Owner HQ
- 🇯🇲 Jamaica, Lakespen, St Catherine
- Origin
- 🇯🇲 Jamaica
- Founded
- 2010
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- JSE: WISYNCO
- Last verified
- · 1 sources
About BOOM
BOOM is the energy drink Wisynco launched on 18 January 2010 as the first energy drink made in Jamaica. It began as a ginseng formula in a black plastic bottle aimed mainly at men aged 18 to 34, and by August 2013 was sold across the Caribbean, including Trinidad and Tobago. In April 2025 Wisynco began filling it in 270 millilitre cans at a new plant.
Ownership timeline of BOOM
Where BOOM sits in Wisynco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wisynco ownership tree →
See the full Wisynco brand portfolio (4) →
Other brands owned by Wisynco
Wisynco controls 4 brands on Brandtree, 4 of them in beverages.
Also in beverages
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Wisynco
Wisynco is a publicly listed company headquartered in Lakespen, St Catherine, Jamaica, founded in 1965. Brandtree records 4 brands under its control, and it is listed as JSE: WISYNCO.
Wisynco is a Jamaican drinks maker and distributor established in 1965, which in its early years made Ironman water boots. It makes its own soft drinks, bottled water and energy drinks, and since 2025 beer, and it is also the Jamaican distributor for Coca-Cola, since 2006, and General Mills, since 1994. It listed on the Jamaica Stock Exchange in 2017 and is ultimately controlled by Evesam Investments Holdings of the Cayman Islands. Revenue in the year to June 2025 was J$57 billion.
🇯🇲 BOOM and other Jamaican brands
Brandtree records a controlling owner for 23 brands that began in Jamaica. 4 of them (17%) are now controlled by a company headquartered in another country; BOOM is not one of them.
- Appleton Estate — Campari Group 🇳🇱
- Captain Morgan — Diageo 🇬🇧
- Catherine's Peak — GraceKennedy 🇯🇲
- Swizzzle — Seprod 🇯🇲
- Hamilton's Smokehouse — Jamaica Broilers 🇯🇲
- Norman Manley International Airport — GAP 🇲🇽
Frequently asked questions
Who is the parent company of BOOM?
The parent company of BOOM is Wisynco, a publicly listed company headquartered in Jamaica.
Is BOOM Jamaican?
Yes. BOOM originated in Jamaica in 2010 and its owner, Wisynco, is also headquartered in Jamaica.
Is BOOM still owned by Wisynco?
Yes. As of 17 September 2026, BOOM is still owned by Wisynco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wisynco Group Limited 2025 Annual Report — Wisynco Group Limited, Annual report; retrieved 17 September 2026.
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