Who owns HEARTS ON FIRE?
HEARTS ON FIRE is owned by Chow Tai Fook (Hong Kong, SEHK: 1929).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Chow Tai Fook Jewellery Group Limited, Annual Results Announcement for the year ended 31 March 2026, Hong Kong Exchanges and Clearing, 11 June 2026. Last checked .
Key facts
- Current owner
- Chow Tai Fook Jewellery Group Limited reported
- Owner HQ
- 🇭🇰 Hong Kong, Hong Kong
- Origin
- 🇺🇸 United States
- Founded
- 1996
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- SEHK: 1929
- Last verified
- · 1 sources
About HEARTS ON FIRE
HEARTS ON FIRE is a diamond jewellery brand known for its signature cut diamonds. The group's brand page says it has operated since 1996 and that Chow Tai Fook Jewellery Group acquired it in 2014; the results announcement lists Hearts On Fire Company, LLC, a United States company, as a wholly owned subsidiary. The brand was relaunched in 2024, and its INSIDE/OUT collection supplied 13% of global revenue in FY2026.
Ownership timeline of HEARTS ON FIRE
- Current owner Chow Tai Fook [1] reported
Where HEARTS ON FIRE sits in Chow Tai Fook
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Chow Tai Fook ownership tree →
See the full Chow Tai Fook brand portfolio (2) →
Other brands owned by Chow Tai Fook
Chow Tai Fook controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Chow Tai Fook (1929)
Other brands in jewellery & watches, and who owns them
The 63 brands in jewellery & watches on Brandtree belong to 16 owners. The largest is Richemont, with 8; Chow Tai Fook has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
About the owner: Chow Tai Fook
Chow Tai Fook is a publicly listed company headquartered in Hong Kong, Hong Kong. Brandtree records 2 brands under its control, and it is listed as SEHK: 1929.
Chow Tai Fook Jewellery Group Limited is a Cayman Islands company listed on the Hong Kong Stock Exchange (stock code 1929) since December 2011, with its principal place of business in Hong Kong. Its results announcement says its brand portfolio is the CHOW TAI FOOK flagship, HEARTS ON FIRE, ENZO and MONOLOGUE, with over 5,000 stores worldwide. SOINLOVE appears in its segment tables but has no brand page and is not listed here.
Chow Tai Fook: full profile, brands and acquisition history →
🇺🇸 HEARTS ON FIRE and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, HEARTS ON FIRE among them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of HEARTS ON FIRE?
The parent company of HEARTS ON FIRE is Chow Tai Fook, a publicly listed company headquartered in Hong Kong.
Is HEARTS ON FIRE American or Hong Kong?
HEARTS ON FIRE originated in the United States in 1996, but it is owned today by Chow Tai Fook, which is headquartered in Hong Kong. So HEARTS ON FIRE is an American-origin brand under Hong Kong ownership.
Is HEARTS ON FIRE still owned by Chow Tai Fook?
Yes. As of 4 October 2026, HEARTS ON FIRE is still owned by Chow Tai Fook. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Chow Tai Fook Jewellery Group Limited, Annual Results Announcement for the year ended 31 March 2026 — Hong Kong Exchanges and Clearing, Stock exchange filing, published 11 June 2026; retrieved 4 October 2026.
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