Who owns Philips Sonicare?
Philips Sonicare is owned by Philips (the Netherlands, AEX: PHIA).[1]
Evidence: Koninklijke Philips N.V. Annual Report on Form 20-F filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Koninklijke Philips N.V. verified
- Owner HQ
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- AEX: PHIA NYSE: PHG
- Last verified
- · 1 sources
About Philips Sonicare
Sonicare is the power toothbrush developed by Optiva Corporation, a start-up whose co-founders included University of Washington dentistry and bioengineering academics, and later acquired by Philips. It anchors the Oral Healthcare business, a third of Philips' Personal Health sales, which also sells brush-head subscriptions and teeth whitening. Its brush heads are now made from 70 per cent bio-based plastic, and the 5500 and 7100 took the top places in a Stiftung Warentest comparison.
Ownership timeline of Philips Sonicare
Where Philips Sonicare sits in Philips
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Philips ownership tree →
See the full Philips brand portfolio (5) →
Other brands owned by Philips
Philips controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- Philips (1891)
- Philips Avent (1984)
- Philips Lumea
- Philips OneBlade
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
About the owner: Philips
Philips is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 1891. Brandtree records 5 brands under its control, and it is listed as AEX: PHIA and NYSE: PHG.
Royal Philips began as the limited partnership Philips & Co in Eindhoven in 1891 and is now a health technology company headquartered in Amsterdam, listed on Euronext Amsterdam and the New York Stock Exchange. Of its EUR 17.8 billion of sales in 2025, EUR 3.7 billion came from Personal Health, the consumer segment behind its shavers, Sonicare toothbrushes and Avent baby products. Its former lighting business is now Signify, and its domestic appliances business is reported as a discontinued operation.
🇺🇸 Philips Sonicare and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Philips Sonicare among them.
Frequently asked questions
Who is the parent company of Philips Sonicare?
The parent company of Philips Sonicare is Philips, a publicly listed company headquartered in the Netherlands.
Is Philips Sonicare American or Dutch?
Philips Sonicare originated in the United States, but it is owned today by Philips, which is headquartered in the Netherlands. So Philips Sonicare is an American-origin brand under Dutch ownership.
Is Philips Sonicare still owned by Philips?
Yes. As of 29 October 2026, Philips Sonicare is still owned by Philips. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Koninklijke Philips N.V. Annual Report on Form 20-F filed 2026-02-19 — SEC EDGAR, SEC Form 20-F, published 19 February 2026; retrieved 16 September 2026.
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