Who owns Vitis?
Vitis is owned by Dentaid (Spain).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Marcas - Dentaid, Dentaid, S.L. Last checked .
Key facts
- Current owner
- Dentaid, S.L. reported
- Owner HQ
- 🇪🇸 Spain, Cerdanyola del Vallès
- Origin
- 🇪🇸 Spain
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Last verified
- · 1 sources
About Vitis
Vitis is Dentaid's broadest oral hygiene brand. Its page calls it the widest and most specialised range of toothbrushes, toothpastes, mouthwashes, dental tapes and floss, including formulations for dry mouth. It also describes Dentaid Technology Haprepair, formulas based on active hydroxyapatite for enamel whitening, polishing and repair.
Ownership timeline of Vitis
Where Vitis sits in Dentaid
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Dentaid ownership tree →
See the full Dentaid brand portfolio (8) →
Other brands owned by Dentaid
Dentaid controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Dentaid has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
About the owner: Dentaid
Dentaid is a privately held company headquartered in Cerdanyola del Vallès, Spain. Brandtree records 8 brands under its control.
Dentaid, S.L. is an oral health company based in Cerdanyola del Vallès, Barcelona, with its own Dentaid Research Center. Its website says it has worked on oral health for more than 40 years, employs more than 700 people, and reaches more than 60 countries with offices in Germany, Belgium, Colombia, Chile, Ecuador, Spain, Italy, Mexico, the Netherlands and Peru. Its brands page also lists Waterpik oral irrigators; Waterpik is owned by Church & Dwight and is not recorded under Dentaid, and the site does not say how Dentaid is related to it.
🇪🇸 Vitis and other Spanish brands
Brandtree records a controlling owner for 119 brands that began in Spain. 55 of them (46%) are now controlled by a company headquartered in another country; Vitis is not one of them.
Frequently asked questions
Who is the parent company of Vitis?
The parent company of Vitis is Dentaid, a privately held company headquartered in Spain.
Is Vitis Spanish?
Yes. Vitis originated in Spain and its owner, Dentaid, is also headquartered in Spain.
Is Vitis still owned by Dentaid?
Yes. As of 2 October 2026, Vitis is still owned by Dentaid. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Marcas - Dentaid — Dentaid, S.L., Official document; retrieved 2 October 2026.
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