Brandtree

When did LVMH buy and sell its brands?

LVMH has completed 12 recorded acquisitions and 1 divestiture or spin-off, spanning 1988 to 2026.

DateTypeAssetsCounterpartyValue
Sep 2026Acquisition (sold)Marc JacobsG-III Apparel Group and WHP GlobalUndisclosed
Jan 2021AcquisitionTiffany & Co.Tiffany & Co. (company)$15.8bn
Dec 2013AcquisitionLoro Piana—€2bn
Sep 2011AcquisitionBulgari—€4.3bn
May 2008AcquisitionHublot—Undisclosed
Nov 1999AcquisitionZenith—Undisclosed
Sep 1999AcquisitionTAG Heuer—Undisclosed
Jan 1999AcquisitionKrug—Undisclosed
Jan 1997AcquisitionMarc Jacobs—Undisclosed
Jul 1996AcquisitionCeline—Undisclosed
Jan 1993AcquisitionBerluti—Undisclosed
Jan 1988AcquisitionGivenchy—Undisclosed
Jan 1988AcquisitionRuinart—Undisclosed

2026

Acquisition closed

G-III Apparel Group and WHP Global acquires Marc Jacobs

LVMH sold Marc Jacobs, which it had controlled since acquiring a majority stake in 1997, to G-III Apparel Group and WHP Global. The purchase split the house in two: the intellectual property went into MJ Topco, LLC, owned 50 per cent by a G-III affiliate and 50 per cent by a WHP Global affiliate, while G-III took the operating business and an exclusive licence from the joint venture to run Marc Jacobs shops and e-commerce, running to December 2041 with ten five-year renewals. No price for the whole transaction appears in the filings.

Value
Undisclosed
Seller
LVMH
Regulatory
None recorded

2021

Acquisition closed

LVMH acquires Tiffany & Co.

LVMH acquired Tiffany & Co. for $131.50 a share after renegotiating down from $135 during the pandemic and settling litigation between the parties. It is the largest acquisition in luxury goods.

Value
$15.8bn
Buyer
LVMH
Regulatory
None recorded

2013

Acquisition closed

LVMH acquires Loro Piana

LVMH acquired eighty per cent of Loro Piana for about €2 billion, with the founding family retaining the rest. The attraction was control of the supply of the finest cashmere and vicuña wool, which no amount of marketing can substitute for.

Value
€2bn
Buyer
LVMH
Seller
—
Regulatory
None recorded

2011

Acquisition closed

LVMH acquires Bulgari

LVMH acquired Bulgari for about €4.3 billion, paying largely in shares so that the founding family became a substantial LVMH shareholder rather than simply selling out. It remains one of the largest jewellery acquisitions ever made.

Value
€4.3bn
Buyer
LVMH
Seller
—
Regulatory
None recorded

2008

Acquisition closed

LVMH acquires Hublot

LVMH acquired Hublot, the first house to pair a gold case with a rubber strap, which was considered close to vandalism when it did so in 1980. Its name is French for porthole. The price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

1999

Acquisition closed

LVMH acquires Zenith

LVMH acquired Zenith, whose El Primero automatic chronograph from 1969 survived only because a watchmaker hid the tooling in an attic when the owners ordered it destroyed during the quartz crisis. The movement is still in production. The price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded
Acquisition closed

LVMH acquires TAG Heuer

LVMH acquired TAG Heuer, which had invented the first automatic chronograph movement in 1969 and timed Formula One races for decades. It was the largest of several watch purchases the group made that year and remains its biggest watch brand by volume. The price was not disclosed here.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded
Acquisition closed

LVMH acquires Krug

LVMH acquired Krug, a champagne house that makes only prestige cuvees with no entry-level bottling at all, fermenting every plot separately in small oak casks before blending. Only the year is documented here and the price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

1997

Acquisition closed

LVMH acquires Marc Jacobs

LVMH took a majority of the Marc Jacobs house and appointed its founder to design ready-to-wear for Louis Vuitton, a role he held for sixteen years. He had been dismissed from Perry Ellis five years earlier over a grunge collection now regarded as a landmark. Only the year is documented here.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

1996

Acquisition closed

LVMH acquires Celine

LVMH acquired Celine, which had begun in 1945 as a made-to-measure children's shoe shop in Paris before becoming a womenswear house. Successive creative directors have redefined it so completely that its identity is closely tied to whoever is designing. The price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

1993

Acquisition closed

LVMH acquires Berluti

LVMH acquired Berluti, a Paris bespoke shoemaker founded in 1895 and known for a patination technique that colours leather by hand in layers. It became the group's principal menswear leather house alongside Louis Vuitton. Only the year is documented here.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

1988

Acquisition closed

LVMH acquires Givenchy

LVMH acquired Givenchy, the Paris house whose founder had dressed Audrey Hepburn on and off screen for four decades, including the black dress in Breakfast at Tiffany's. Hubert de Givenchy stayed to design for a further seven years before retiring. Only the year is documented here and the price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded
Acquisition closed

LVMH acquires Ruinart

LVMH acquired Ruinart, the oldest established champagne house, founded in 1729 by the nephew of a monk who had recognised the commercial possibility of sparkling wine. Its chalk cellars in Reims are a UNESCO World Heritage site. Only the year is documented here.

Value
Undisclosed
Buyer
LVMH
Seller
—
Regulatory
None recorded

LVMH acquisitions on a timeline

Timeline of completed acquisitions by LVMH

Full chart with a text equivalent, free to republish with attribution.

Brands LVMH once owned

Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.

BrandOwned fromUntilOwner today
Marc Jacobs Jan 1997 Sep 2026 MJ Topco