Who are Valio's biggest competitors?
On Brandtree, Valio's biggest competitors by shared categories are Granarolo, which shares 3 categories, such as milk & cream and plant-based meat; Century Pacific, which shares 3 categories, such as plant-based dairy; and Yili, which shares 3 categories, such as milk & cream.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Valio controls 6 brands with a page here, across 5 categories; 102 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Granarolo | 3 | 50% | Milk & cream, Plant-based meat and Yogurt |
| 2 | Century Pacific | 3 | 43% | Plant-based dairy, Plant-based meat and Milk & cream |
| 3 | Yili | 3 | 43% | Milk & cream, Plant-based dairy and Yogurt |
| 4 | Danone | 2 | 25% | Plant-based dairy and Yogurt |
| 5 | Nestlé | 2 | 11% | Plant-based dairy and Plant-based meat |
| 6 | Alpina | 2 | 40% | Yogurt and Milk & cream |
| 7 | Brookside Dairy | 2 | 40% | Milk & cream and Yogurt |
| 8 | IDP | 2 | 40% | Milk & cream and Yogurt |
| 9 | Müller Group | 2 | 40% | Yogurt and Milk & cream |
| 10 | SUU | 2 | 40% | Milk & cream and Yogurt |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Valio and Granarolo: 3 shared categories
| Category | Valio | Granarolo |
|---|---|---|
| Milk & cream | Valio | Granarolo |
| Plant-based meat | Härkis | Unconventional |
| Yogurt | Valio Gefilus | Yomo |
Valio and Century Pacific: 3 shared categories
| Category | Valio | Century Pacific |
|---|---|---|
| Plant-based dairy | Oddlygood, Rude Health | Coco Mama |
| Plant-based meat | Härkis | Loma Linda, unMEAT |
| Milk & cream | Valio | Angel |
Valio and Yili: 3 shared categories
| Category | Valio | Yili |
|---|---|---|
| Milk & cream | Valio | Guliduo, Satine, Shuhua, Westland, Youngfun |
| Plant-based dairy | Oddlygood, Rude Health | Plant Selected |
| Yogurt | Valio Gefilus | Ambpomial, Changqing |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Valio owns and the most overlapping owners on Brandtree.