Who are Want Want's biggest competitors?
On Brandtree, Want Want's biggest competitors by shared categories are Glico, which shares 3 categories, such as candy & sugar confectionery and cookies & crackers; Ismail Industries, which shares 2 categories, such as candy & sugar confectionery; and Kraš, which shares 2 categories, such as candy & sugar confectionery.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Want Want controls 3 brands with a page here, across 3 categories; 92 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Glico | 3 | 33% | Candy & sugar confectionery, Cookies & crackers and Plant-based dairy |
| 2 | Ismail Industries | 2 | 50% | Candy & sugar confectionery and Cookies & crackers |
| 3 | Kraš | 2 | 50% | Candy & sugar confectionery and Cookies & crackers |
| 4 | Colian | 2 | 33% | Cookies & crackers and Candy & sugar confectionery |
| 5 | Colombina | 2 | 33% | Candy & sugar confectionery and Cookies & crackers |
| 6 | Edita | 2 | 33% | Cookies & crackers and Candy & sugar confectionery |
| 7 | Mayora | 2 | 29% | Cookies & crackers and Candy & sugar confectionery |
| 8 | Morinaga | 2 | 29% | Candy & sugar confectionery and Cookies & crackers |
| 9 | Valeo Foods | 2 | 29% | Cookies & crackers and Candy & sugar confectionery |
| 10 | Ferrero | 2 | 25% | Candy & sugar confectionery and Cookies & crackers |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Want Want and Glico: 3 shared categories
| Category | Want Want | Glico |
|---|---|---|
| Candy & sugar confectionery | QQ Gummies | Glico Caramel |
| Cookies & crackers | Hot-Kid | Bisco |
| Plant-based dairy | Hot-Kid Milk | Almond Koka |
Want Want and Ismail Industries: 2 shared categories
| Category | Want Want | Ismail Industries |
|---|---|---|
| Candy & sugar confectionery | QQ Gummies | CandyLand |
| Cookies & crackers | Hot-Kid | Bisconni |
Want Want and Kraš: 2 shared categories
| Category | Want Want | Kraš |
|---|---|---|
| Candy & sugar confectionery | QQ Gummies | Ki-Ki |
| Cookies & crackers | Hot-Kid | Domaćica |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Want Want owns and the most overlapping owners on Brandtree.