Who owns these 10 home care brands?

Ten home care brands and the companies behind them. Answers link to the full ownership record.

Answers are current as of 2026-09-08 and each links to the ownership record. This quiz works without JavaScript: the answers are already on the page, inside collapsed sections.

1. 1. Who owns Sunlight?

   • Kering
   • Tata Motors
   • Unilever
   • Tingyi
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   Sunlight is owned by Unilever. See the full ownership record and sources →

   Sunlight was founded in 1884.

2. 2. Who owns Frigidaire?

   • Gildan
   • Warner Bros. Discovery
   • Electrolux
   • Epic Games
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   Frigidaire is owned by Electrolux. See the full ownership record and sources →

   Frigidaire was founded in 1918.

3. 3. Who owns Brita?

   • Clorox
   • Associated British Foods
   • Groupe SEB
   • Paramount Skydance
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   Brita is owned by Clorox. See the full ownership record and sources →

   Brita was founded in 1966.

4. 4. Who owns Classmate?

   • Shiseido
   • Kirin
   • Inditex
   • ITC
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   Classmate is owned by ITC. See the full ownership record and sources →

   Classmate was founded in 2003.

5. 5. Who owns Moulinex?

   • Coca-Cola
   • Groupe SEB
   • Marks & Spencer
   • Carlsberg
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   Moulinex is owned by Groupe SEB. See the full ownership record and sources →

   Moulinex was founded in 1937.

6. 6. Who owns Nerf?

   • Freshpet
   • iRobot
   • Scholastic
   • Hasbro
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   Nerf is owned by Hasbro. See the full ownership record and sources →

   Nerf was founded in 1969.

7. 7. Who owns LEGO DUPLO?

   • Expedia Group
   • The LEGO Group
   • KKR
   • Kellanova
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   LEGO DUPLO is owned by The LEGO Group. See the full ownership record and sources →

   LEGO DUPLO was founded in 1969.

8. 8. Who owns Ajax?

   • Colgate-Palmolive
   • Richemont
   • William Grant & Sons
   • Trip.com Group
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   Ajax is owned by Colgate-Palmolive. See the full ownership record and sources →

   Ajax was founded in 1947.

9. 9. Who owns American Girl?

   • VF Corporation
   • Bestseller
   • Mattel
   • Asda
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   American Girl is owned by Mattel. See the full ownership record and sources →

   American Girl was founded in 1986.

10. 10. Who owns Ariel?

    • Victoria's Secret
    • WIP Trading
    • Procter & Gamble
    • Conagra Brands
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    Ariel is owned by Procter & Gamble. See the full ownership record and sources →

    Ariel was founded in 1967.

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