Who owns Dutch Bros Rebel?
Dutch Bros Rebel is owned by Dutch Bros (the United States, NYSE: BROS).[1]
Evidence: Dutch Bros Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Dutch Bros Inc. verified
- Owner HQ
- 🇺🇸 United States, Tempe, Arizona
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NYSE: BROS
- Last verified
- · 1 sources
About Dutch Bros Rebel
Dutch Bros Rebel is the proprietary energy drink sold in Dutch Bros shops, which the company's 10-K calls highly customisable with flavours and modifiers and served blended or over ice. About a quarter of Dutch Bros' 2025 sales came from drinks built on it, which the company says helps it appeal to a broader customer base than coffee alone.
Ownership timeline of Dutch Bros Rebel
- Current owner Dutch Bros [1] verified
Where Dutch Bros Rebel sits in Dutch Bros
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Dutch Bros ownership tree →
See the full Dutch Bros brand portfolio (2) →
Other brands owned by Dutch Bros
Dutch Bros controls 2 brands on Brandtree.
- Dutch Bros (1992)
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Dutch Bros
Dutch Bros is a publicly listed company headquartered in Tempe, Arizona, United States. Brandtree records 2 brands under its control, and it is listed as NYSE: BROS.
Dutch Bros Inc. operates and franchises drive-thru shops selling hand-crafted coffee, energy drinks, teas, lemonades and smoothies. At 31 December 2025 it had 1,136 shops in 25 states, 811 company-operated and 325 franchised. It imports and roasts its own coffee beans in Grants Pass, Oregon and Melissa, Texas, and describes itself as one of the fastest-growing quick-service beverage brands in the United States.
🇺🇸 Dutch Bros Rebel and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Dutch Bros Rebel is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Dutch Bros Rebel?
The parent company of Dutch Bros Rebel is Dutch Bros, a publicly listed company headquartered in the United States.
Is Dutch Bros Rebel American?
Yes. Dutch Bros Rebel originated in the United States and its owner, Dutch Bros, is also headquartered in the United States.
Is Dutch Bros Rebel still owned by Dutch Bros?
Yes. As of 7 October 2026, Dutch Bros Rebel is still owned by Dutch Bros. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Dutch Bros Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 7 October 2026.
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