Honey is owned by PayPal (the United States, NASDAQ: PYPL), which acquired the brand on 6 January 2020 for $4 billion.[1][2][3] Honey was founded in 2012 in Los Angeles, California and was independent until 2020.
Evidence: PayPal Holdings, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Honey is a browser extension that hunts for discount codes at checkout. PayPal acquired it in 2020 for about $4 billion, and it drew criticism in 2024 over how it handled affiliate commissions that would otherwise have gone to the creators promoting it.
Sentences about Honey from PayPal's latest annual filing[1], copied word for word.
These factors favorably impacting revenues from other value added services were partially offset by a decline of approximately $110 million from lower revenues from Honey and interest earned on certain assets underlying customer account balances resulting from lower interest rates.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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See the full PayPal brand portfolio (4) →
PayPal controls 4 brands on Brandtree, 4 of them in internet & digital.
PayPal has more brands in payments on Brandtree than any other owner: 4 of 36.
| Brand | Owner | Owner based in |
|---|---|---|
| GoPay | GoTo | 🇮🇩 Indonesia |
| Kaspi Alaqan | Kaspi.kz | 🇰🇿 Kazakhstan |
| Afterpay | Block | 🇺🇸 United States |
| Rakuten Card | Rakuten | 🇯🇵 Japan |
| AzamPay | Bakhresa | 🇹🇿 Tanzania |
| GrabPay | Grab | 🇸🇬 Singapore |
| Mercado Crédito | MercadoLibre | 🇺🇾 Uruguay |
| Uzum Bank | Uzum | 🇺🇿 Uzbekistan |
PayPal is a publicly listed company headquartered in San Jose, California, United States, founded in 1998. Brandtree records 4 brands under its control, and it is listed as NASDAQ: PYPL.
PayPal grew out of a 2000 merger between Confinity and Elon Musk's X.com, was bought by eBay in 2002, and was spun back out as a separate company in 2015. Its early employees went on to found or fund a striking share of the companies that followed, a group the press calls the PayPal Mafia.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Honey is not one of them.
PayPal acquired Honey Science Corporation for total consideration of about $4.0 billion, roughly $3.6 billion in cash plus $400 million in assumed restricted stock, restricted stock units and options. It was PayPal's only acquisition completed in 2020 and its largest to that point, bought to push the company beyond the checkout button and into the part of shopping that happens before it.
The parent company of Honey is PayPal, a publicly listed company headquartered in the United States.
Yes. Honey originated in the United States in 2012 and its owner, PayPal, is also headquartered in the United States.
PayPal completed its acquisition of Honey on 6 January 2020, after announcing the deal on 20 November 2019. The deal was valued at $4 billion.
Honey was an independent company from its founding in 2012 in Los Angeles, California until PayPal acquired it in 2020.
Yes. As of 10 October 2026, Honey is still owned by PayPal. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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