Who owns iQIYI?
iQIYI is not wholly owned by any single company recorded here: Baidu (China, NASDAQ: BIDU) has held a 45.1% stake since 2012.[1][2] Baidu's own annual report says only that it continues to control iQIYI and consolidates it. iQIYI's separate annual report puts Baidu's holding at approximately 45.1 per cent of the shares and 89.1 per cent of the voting power as of 28 February 2026, the dual-class structure being what gives Baidu control, and calls itself a controlled company under Nasdaq rules for that reason. Baidu obtained the controlling interest in November 2012, but only the year is recorded here.
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Largest stakeholder
- Baidu, Inc. (45.1% stake) verified
- Since
- Headquarters
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Trademark registrant
- Beijing Qiyi Century Science & Technology Co., Ltd. (USPTO)
- Last verified
- · 3 sources
About iQIYI
iQIYI is one of China's largest subscription video services, selling memberships to stream dramas, films and variety shows and reporting revenue of RMB27.3 billion in 2025, down 7 per cent on a lighter content slate. Baidu took control of it in 2012 and folded the online video business of PPStream into it in 2013; its American depositary shares have traded on Nasdaq as IQ since March 2018.
What Baidu's annual report says about iQIYI
Sentences about iQIYI from Baidu's latest annual filing[1], copied word for word.
Others mainly include revenue from cloud services and iQIYI's video membership services.
In 2024, iQIYI entered into facility agreement with PAG and provided PAG loan facilities up to US$523 million in aggregate, with an interest rate of 6% per annum.
In October 2025, iQIYI entered into another facility agreement with PAG which provided an additional loan facility of US$114 million, with an interest rate of 4.5% per annum.
Trademark record for iQIYI
The USPTO record for the iQIYI mark lists Beijing Qiyi Century Science & Technology Co., Ltd. as the owner of record (serial number 87977242). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of iQIYI
Where iQIYI sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 15 brands on Brandtree, 15 of them in internet & digital.
Also in internet & digital
Other brands in streaming video, and who owns them
The 36 brands in streaming video on Brandtree belong to 24 owners. The largest is AMC Networks, with 5.
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 iQIYI and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; iQIYI is not one of them.
Frequently asked questions
Who owns iQIYI?
No single company recorded here owns iQIYI outright. Baidu has held a 45.1% stake since 2012.
Does Baidu control iQIYI?
Not on the shareholding alone: a 45.1% holding is not a majority. Baidu's own annual report says only that it continues to control iQIYI and consolidates it. iQIYI's separate annual report puts Baidu's holding at approximately 45.1 per cent of the shares and 89.1 per cent of the voting power as of 28 February 2026, the dual-class structure being what gives Baidu control, and calls itself a controlled company under Nasdaq rules for that reason. Baidu obtained the controlling interest in November 2012, but only the year is recorded here.
Where did iQIYI come from?
iQIYI originated in China.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
- [2] iQIYI, Inc. Annual Report on Form 20-F filed 2026-03-16 — SEC EDGAR, SEC Form 20-F, published 16 March 2026; retrieved 26 September 2026.
- [3] USPTO: IQIYI, serial 87977242 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.