Who owns Liftoff?
Liftoff is owned by Herbalife (Cayman Islands, NYSE: HLF).[1]
Evidence: Herbalife Ltd. Annual Report on Form 10-K filed 2026-02-18, SEC EDGAR, 18 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Herbalife Ltd. verified
- Owner HQ
- 🇰🇾 Cayman Islands · browse countries
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NYSE: HLF
- Last verified
- · 1 sources
About Liftoff
Liftoff is an energy drink sold by Herbalife Ltd. The 10-K lists it as the Liftoff energy drink within the energy, sports and fitness category, next to the Herbalife24 product line and N-R-G Tea. It is one of the named branded products in the filing and is distributed through the company independent distributor network.
How often Herbalife names Liftoff in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Liftoff
Where Liftoff sits in Herbalife
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Herbalife ownership tree →
See the full Herbalife brand portfolio (4) →
Other brands owned by Herbalife
Herbalife controls 4 brands on Brandtree.
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Herbalife
Herbalife is a publicly listed company headquartered in Cayman Islands. Brandtree records 4 brands under its control, and it is listed as NYSE: HLF.
Herbalife Ltd. is a Cayman Islands company (registered office at Ugland House, Grand Cayman) that its 10-K calls a global health and wellness company with 46 years of operation. It sells weight management, targeted nutrition, energy, sports and fitness, and skin products through independent distributors.
🇺🇸 Liftoff and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, Liftoff among them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Liftoff?
The parent company of Liftoff is Herbalife, a publicly listed company headquartered in Cayman Islands.
Is Liftoff American or Caymanian?
Liftoff originated in the United States, but it is owned today by Herbalife, which is headquartered in Cayman Islands. So Liftoff is an American-origin brand under Caymanian ownership.
Is Liftoff still owned by Herbalife?
Yes. As of 3 October 2026, Liftoff is still owned by Herbalife. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Herbalife Ltd. Annual Report on Form 10-K filed 2026-02-18 — SEC EDGAR, SEC Form 10-K, published 18 February 2026; retrieved 3 October 2026.
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