Peroni is owned by Asahi Group (Japan, TSE: 2502), which acquired the brand on 11 October 2016 from AB InBev, as part of a €2.55 billion deal that also included Grolsch and Meantime.[1] Before Asahi Group, Peroni was owned by AB InBev from 2016 to 2016.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Asahi Group Holdings, Ltd. Integrated Report 2025, 31 March 2026. Last checked .
Peroni was founded in northern Italy in 1846, and its Nastro Azzurro variant, launched in 1963, is the version sold internationally on Italian style and design associations. Asahi acquired it from AB InBev in 2016 in the divestitures required to clear the SABMiller merger.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Asahi Group controls 9 brands on Brandtree, 9 of them in beverages.
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17; Asahi Group has 7.
Asahi Group is a publicly listed company headquartered in Tokyo, Japan, founded in 1889. Brandtree records 9 brands under its control, and it is listed as TSE: 2502.
Asahi Group Holdings was founded in Osaka in 1889 and is one of the two dominant Japanese brewers. It became a genuinely international company between 2016 and 2020 by buying the European and Australian beer brands that AB InBev was forced to divest to clear its takeover of SABMiller.
Brandtree records a controlling owner for 210 brands that began in Italy. 77 of them (37%) are now controlled by a company headquartered in another country, Peroni among them.
AB InBev sold Peroni, Grolsch and Meantime to Asahi as part of the divestitures required to obtain competition clearance for its acquisition of SABMiller. It was the Japanese brewer's first substantial European business.
The parent company of Peroni is Asahi Group, a publicly listed company headquartered in Japan.
Peroni originated in Italy in 1846, but it is owned today by Asahi Group, which is headquartered in Japan. So Peroni is an Italian-origin brand under Japanese ownership.
Asahi Group completed its acquisition of Peroni on 11 October 2016, after announcing the deal on 10 February 2016. The deal, which also included Grolsch and Meantime, was valued at €2.55 billion (enterprise value).
Before Asahi Group, Peroni was owned by AB InBev from 2016 until 2016.
Yes. As of 25 September 2026, Peroni is still owned by Asahi Group. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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