Who owns Purple?
Purple is owned by Purple Innovation, Inc. (the United States, NASDAQ: PRPL).[1]
Evidence: Purple Innovation, Inc. Annual Report on Form 10-K filed 2026-03-31, SEC EDGAR, 31 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Purple Innovation, Inc. verified
- Owner HQ
- 🇺🇸 United States, Lehi, Utah
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Furniture & furnishings › Bedding & mattresses
- Parent ticker
- NASDAQ: PRPL
- Last verified
- · 1 sources
About Purple
Purple is a mattress and bedding brand whose products use a grid of stretchy gel, sold as the Gelflex Grid, that was first designed for hospital beds and wheelchairs. It began by selling online and now also trades through 55 of its own showrooms in the United States and through retailers including Mattress Firm and Costco. The range covers three mattress collections, Essentials, Restore and Rejuvenate, as well as eight pillows, adjustable bases and seat cushions.
Ownership timeline of Purple
Where Purple sits in Purple
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Purple ownership tree →
Other brands in bedding & mattresses, and who owns them
The 30 brands in bedding & mattresses on Brandtree belong to 12 owners. The largest is Welspun Living, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Christy | Welspun Living | 🇮🇳 India |
| Interplasp | Sheela Foam | 🇮🇳 India |
| Sealy | Somnigroup | 🇺🇸 United States |
| Simba | Fairfax Financial | 🇨🇦 Canada |
| BICO | Hilding Anders | 🇸🇪 Sweden |
| Vitablom | Vitafoam | 🇳🇬 Nigeria |
| Baby Boom | Crown Crafts | 🇺🇸 United States |
| Puffy | Yataş | 🇹🇷 Turkey |
About the owner: Purple
Purple is a publicly listed company headquartered in Lehi, Utah, United States. Brandtree records 1 brand under its control, and it is listed as NASDAQ: PRPL.
Purple Innovation, Inc. is a Lehi, Utah maker of mattresses, pillows and seat cushions built around a gel material it calls Hyper-Elastic Polymer. The listed company was incorporated in Delaware in 2015 as Global Partnership Acquisition Corp, a blank-cheque company, and took its present name on 2 February 2018 when it combined with Purple Innovation, LLC. Net revenues fell 3.9 per cent to $468.7 million in 2025. Coliseum Capital Management is its largest stockholder and its largest lender, and the board has formed a special committee to weigh strategic alternatives.
🇺🇸 Purple and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Purple is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Purple?
The parent company of Purple is Purple Innovation, Inc., a publicly listed company headquartered in the United States.
Is Purple American?
Yes. Purple originated in the United States and its owner, Purple Innovation, Inc., is also headquartered in the United States.
Is Purple still owned by Purple Innovation, Inc.?
Yes. As of 3 October 2026, Purple is still owned by Purple Innovation, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Purple Innovation, Inc. Annual Report on Form 10-K filed 2026-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2026; retrieved 3 October 2026.
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