Sensodyne is owned by Haleon (the United Kingdom, LSE: HLN), which was separated from GSK on 18 July 2022.[1][2] Before Haleon, Sensodyne was owned by GSK from 2000 to 2022.[2]
Evidence: Haleon plc Annual Report on Form 20-F filed 2026-03-13, SEC EDGAR, 13 March 2026. Verified from filings; last checked .
Sensodyne is a toothpaste for sensitive teeth, launched in 1961 using strontium chloride to block the dentine tubules that transmit pain. It is the largest sensitivity toothpaste in the world and Haleon's single biggest brand.
Sentences about Sensodyne from Haleon's latest annual filing[1], copied word for word.
We continue to roll out Sensodyne's Clinical range which is fuelling growth among younger consumers.
Euromonitor. 8 Haleon Annual Report and Form 20-F 2025 Our categories Oral Health Activity examples Key growth driver and 2025 activities Market driver(s) Innovation-led premiumisation Expanded Sensodyne Clinical range globally.
Clinically proven to whiten teeth by two shades5 and provide 24/7 sensitivity protection6, Sensodyne Clinical White is now available in more than 25 markets and is ranked as a top 10 innovation in the US Oral Health market.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haleon ownership tree →
See the full Haleon brand portfolio (8) →
Haleon controls 8 brands on Brandtree, 3 of them in personal care & beauty.
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Haleon has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
Haleon is a publicly listed company headquartered in Weybridge, United Kingdom, founded in 2022. Brandtree records 8 brands under its control, and it is listed as LSE: HLN and NYSE: HLN.
Haleon is the consumer health business demerged from GSK in July 2022, having earlier absorbed Pfizer's consumer health portfolio through a joint venture. It is the largest standalone consumer health company in the world, built on oral health, pain relief, respiratory health and vitamins.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Sensodyne among them.
GSK demerged its consumer healthcare business as Haleon, listing it in London and New York in July 2022. The business already contained Pfizer's consumer health portfolio, contributed to a joint venture in 2019, which is how Advil and Centrum came to sit alongside Sensodyne and Panadol.
1 recall notice from government regulators matched to Sensodyne. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: Labeling: Label Mix-up: The outer carton is labelled Fresh Mint. The tube is labelled Cool Mint/Whitening. The toothpaste inside the tube is Fresh Mint as indicated on the outer…
Recalling firm: Haleon US Holdings LLC
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
The parent company of Sensodyne is Haleon, a publicly listed company headquartered in the United Kingdom.
Sensodyne originated in the United States in 1961, but it is owned today by Haleon, which is headquartered in the United Kingdom. So Sensodyne is an American-origin brand under British ownership.
Haleon has owned Sensodyne since 18 July 2022.
Before Haleon, Sensodyne was owned by GSK from 2000 until 2022.
Yes. As of 9 October 2026, Sensodyne is still owned by Haleon. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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