Who owns SweetFrog?
SweetFrog is owned by MTY Group (Canada, TSX: MTY), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: MTY Food Group Inc. Management's Discussion and Analysis for the 13 and 26-week periods ended May 31, 2026. Last checked .
Key facts
- Current owner
- MTY Food Group Inc. reported
- Owned since
- Owner HQ
- 🇨🇦 Canada, Saint-Laurent, Québec
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Restaurants & foodservice › Quick-service restaurants › Ice cream & dessert chains
- Parent ticker
- TSX: MTY
- Last verified
- · 1 sources
About SweetFrog
SweetFrog is an American frozen yogurt chain that has traded since 2009 and styles itself as premium frozen yogurt. MTY Food Group acquired its assets in September 2018, when the chain consisted of 331 locations, every one of them franchised, and it sits in the quick-service part of the MTY portfolio beside Cold Stone Creamery. Like the other frozen dessert banners MTY owns in the United States, its sales fall away in winter and recover with warm weather.
Ownership timeline of SweetFrog
Where SweetFrog sits in MTY Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MTY Group ownership tree →
See the full MTY Group brand portfolio (8) →
Other brands owned by MTY Group
MTY Group controls 8 brands on Brandtree, 8 of them in restaurants & foodservice.
Also in restaurants & foodservice
Other brands in ice cream & dessert chains, and who owns them
MTY Group has more brands in ice cream & dessert chains on Brandtree than any other owner: 2 of 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Dairy Queen | Berkshire Hathaway | 🇺🇸 United States |
| La Estación | Dos Pinos | 🇨🇷 Costa Rica |
| Milky Lane | Famous Brands | 🇿🇦 South Africa |
| Helados Bon | Grupo Nutresa | 🇨🇴 Colombia |
| Ibaco | Hatsun Agro | 🇮🇳 India |
| Baskin-Robbins | Inspire Brands | 🇺🇸 United States |
| MIXUE | Mixue | 🇨🇳 China |
About the owner: MTY Group
MTY Group is a publicly listed company headquartered in Saint-Laurent, Québec, Canada. Brandtree records 8 brands under its control, and it is listed as TSX: MTY.
MTY Food Group is a Montreal franchisor of quick-service, fast-casual and casual dining restaurants, with 7,040 locations at 31 May 2026 under more than eighty banners, almost all of them run by franchisees. It grew by acquisition: the American group Kahala Brands in 2016, Papa Murphy's in 2019, and BBQ Holdings and Wetzel's Pretzels in 2022. Cold Stone Creamery and Papa Murphy's are the only two banners that each account for more than a tenth of sales across its network. In November 2025 its board confirmed a strategic review that could include a sale of all or part of the company.
🇺🇸 SweetFrog and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, SweetFrog among them.
- Applebee's — Dine Brands 🇺🇸
- Arby's — Inspire Brands 🇺🇸
- Bonefish Grill — Bloomin' Brands 🇺🇸
- Burger King — Restaurant Brands International 🇨🇦
- Caribou Coffee — Panera Brands 🇺🇸
- Cheddar's Scratch Kitchen — Darden 🇺🇸
Frequently asked questions
Who is the parent company of SweetFrog?
The parent company of SweetFrog is MTY Group, a publicly listed company headquartered in Canada.
Is SweetFrog American or Canadian?
SweetFrog originated in the United States in 2009, but it is owned today by MTY Group, which is headquartered in Canada. So SweetFrog is an American-origin brand under Canadian ownership.
Since when has MTY Group owned SweetFrog?
MTY Group has owned SweetFrog since 2018.
Is SweetFrog still owned by MTY Group?
Yes. As of 2 October 2026, SweetFrog is still owned by MTY Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MTY Food Group Inc. Management's Discussion and Analysis for the 13 and 26-week periods ended May 31, 2026 — MTY Food Group Inc., Annual report; retrieved 2 October 2026.
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