Who are AVI's biggest competitors?
On Brandtree, AVI's biggest competitors by shared categories are PRAN-RFL, which shares 4 categories, such as cookies & crackers and coffee; Edita, which shares 3 categories, such as cookies & crackers; and Campbell's, which shares 3 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. AVI controls 8 brands with a page here, across 6 categories; 126 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | PRAN-RFL | 4 | 27% | Cookies & crackers, Coffee and Frozen meals & pizza and 1 more |
| 2 | Edita | 3 | 38% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 3 | Campbell's | 3 | 30% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 4 | FMF | 3 | 33% | Cookies & crackers, Tea and Salty snacks |
| 5 | URC | 3 | 33% | Cookies & crackers, Salty snacks and Coffee |
| 6 | Atlantic Grupa | 3 | 21% | Coffee, Cookies & crackers and Salty snacks |
| 7 | Mars | 3 | 17% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 8 | Orimi Trade | 2 | 33% | Tea and Coffee |
| 9 | Tata Consumer | 2 | 25% | Tea and Coffee |
| 10 | Orion | 2 | 22% | Cookies & crackers and Salty snacks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
AVI and PRAN-RFL: 4 shared categories
| Category | AVI | PRAN-RFL |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Bisk Club |
| Coffee | Ciro | Kofi House |
| Frozen meals & pizza | I&J | Jhatpot |
| Salty snacks | Willards | PRAN Chanachur |
AVI and Edita: 3 shared categories
| Category | AVI | Edita |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Freska, Oniro |
| Salty snacks | Willards | Bake Rolz, Bake Stix |
| Frozen meals & pizza | I&J | Molto Forni |
AVI and Campbell's: 3 shared categories
| Category | AVI | Campbell's |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Goldfish, Lance, Pepperidge Farm |
| Salty snacks | Willards | Cape Cod, Kettle Brand, Late July, Pop Secret, Snyder's of Hanover |
| Frozen meals & pizza | I&J | Michael Angelo's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand AVI owns and the most overlapping owners on Brandtree.