Who are Campbell's' biggest competitors?
On Brandtree, Campbell's' biggest competitors by shared categories are PepsiCo, which shares 4 categories, such as salty snacks and cookies & crackers; Arcor, which shares 4 categories, such as cookies & crackers; and Mars, which shares 4 categories, such as salty snacks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Campbell's controls 15 brands with a page here, across 7 categories; 188 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | PepsiCo | 4 | 27% | Salty snacks, Cookies & crackers and Sauces & ketchup and 1 more |
| 2 | Arcor | 4 | 36% | Cookies & crackers, Salty snacks and Sauces & ketchup and 1 more |
| 3 | Mars | 4 | 22% | Salty snacks, Cookies & crackers and Sauces & ketchup and 1 more |
| 4 | Vitaminka | 3 | 23% | Salty snacks, Cookies & crackers and Juice & juice drinks |
| 5 | Conagra Brands | 3 | 21% | Salty snacks, Sauces & ketchup and Frozen meals & pizza |
| 6 | Edita | 3 | 33% | Salty snacks, Cookies & crackers and Frozen meals & pizza |
| 7 | Indofood | 3 | 20% | Salty snacks, Sauces & ketchup and Juice & juice drinks |
| 8 | Premier Foods | 3 | 33% | Sauces & ketchup, Soup and Yogurt |
| 9 | AVI | 3 | 30% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 10 | Kraft Heinz | 3 | 19% | Sauces & ketchup, Frozen meals & pizza and Juice & juice drinks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Campbell's and PepsiCo: 4 shared categories
Campbell's and Arcor: 4 shared categories
Campbell's and Mars: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Campbell's owns and the most overlapping owners on Brandtree.