Who are Campbell's' biggest competitors?
On Brandtree, Campbell's' biggest competitors by shared categories are Arcor, which shares 4 categories, such as cookies & crackers and salty snacks; Mars, which shares 4 categories, such as salty snacks; and Conagra Brands, which shares 3 categories, such as salty snacks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Campbell's controls 13 brands with a page here, across 6 categories; 210 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Arcor | 4 | 40% | Cookies & crackers, Salty snacks and Sauces & ketchup and 1 more |
| 2 | Mars | 4 | 24% | Salty snacks, Cookies & crackers and Sauces & ketchup and 1 more |
| 3 | Conagra Brands | 3 | 23% | Salty snacks, Sauces & ketchup and Frozen meals & pizza |
| 4 | Paradise Foods | 3 | 30% | Cookies & crackers, Salty snacks and Juice & juice drinks |
| 5 | Vitaminka | 3 | 25% | Salty snacks, Cookies & crackers and Juice & juice drinks |
| 6 | PepsiCo | 3 | 21% | Salty snacks, Cookies & crackers and Sauces & ketchup |
| 7 | Edita | 3 | 38% | Salty snacks, Cookies & crackers and Frozen meals & pizza |
| 8 | Haitai | 3 | 30% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 9 | Indofood | 3 | 21% | Salty snacks, Sauces & ketchup and Juice & juice drinks |
| 10 | AVI | 3 | 33% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Campbell's and Arcor: 4 shared categories
Campbell's and Mars: 4 shared categories
Campbell's and Conagra Brands: 3 shared categories
| Category | Campbell's | Conagra Brands |
|---|---|---|
| Salty snacks | Cape Cod, Kettle Brand, Late July, Snyder's of Hanover | Act II, Angie's Boomchickapop, Orville Redenbacher's, Slim Jim |
| Sauces & ketchup | Prego, Rao's Homemade | Frontera, Hunt's |
| Frozen meals & pizza | Michael Angelo's | Banquet, Healthy Choice, Marie Callender's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Campbell's owns and the most overlapping owners on Brandtree.