Who are Famous Brands' biggest competitors?
On Brandtree, Famous Brands' biggest competitors by shared categories are Jollibee Group, which shares 4 categories, such as coffee & café chains and burger & chicken chains; MTY Group, which shares 4 categories, such as fast casual restaurants; and Vivartia, which shares 4 categories, such as coffee & café chains.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Famous Brands controls 8 brands with a page here, across 5 categories; 52 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Jollibee Group | 4 | 67% | Coffee & café chains, Burger & chicken chains and Casual dining restaurants and 1 more |
| 2 | MTY Group | 4 | 80% | Fast casual restaurants, Burger & chicken chains and Casual dining restaurants and 1 more |
| 3 | Vivartia | 4 | 44% | Coffee & café chains, Fast casual restaurants and Burger & chicken chains and 1 more |
| 4 | Inspire Brands | 3 | 60% | Burger & chicken chains, Coffee & café chains and Ice cream & dessert chains |
| 5 | Cremonini | 3 | 38% | Casual dining restaurants, Fast casual restaurants and Burger & chicken chains |
| 6 | BMMI | 3 | 33% | Coffee & café chains, Fast casual restaurants and Casual dining restaurants |
| 7 | Grupo Nutresa | 3 | 25% | Burger & chicken chains, Casual dining restaurants and Ice cream & dessert chains |
| 8 | Café de Coral | 2 | 40% | Fast casual restaurants and Casual dining restaurants |
| 9 | Food Concepts | 2 | 40% | Fast casual restaurants and Burger & chicken chains |
| 10 | Panera Brands | 2 | 40% | Fast casual restaurants and Coffee & café chains |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Famous Brands and Jollibee Group: 4 shared categories
Famous Brands and MTY Group: 4 shared categories
Famous Brands and Vivartia: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Famous Brands owns and the most overlapping owners on Brandtree.