Who are Grupo Herdez's biggest competitors?
On Brandtree, Grupo Herdez's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and canned & shelf-stable meals; Develey, which shares 2 categories, such as sauces & ketchup; and B&G Foods, which shares 2 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Grupo Herdez controls 6 brands with a page here, across 3 categories; 114 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kraft Heinz | 3 | 25% | Sauces & ketchup, Canned & shelf-stable meals and Coffee |
| 2 | Develey | 2 | 50% | Sauces & ketchup and Canned & shelf-stable meals |
| 3 | B&G Foods | 2 | 25% | Sauces & ketchup and Canned & shelf-stable meals |
| 4 | Masan Consumer | 2 | 40% | Sauces & ketchup and Coffee |
| 5 | Paulig | 2 | 33% | Sauces & ketchup and Coffee |
| 6 | Conagra Brands | 2 | 18% | Sauces & ketchup and Canned & shelf-stable meals |
| 7 | Tiger Brands | 2 | 18% | Sauces & ketchup and Canned & shelf-stable meals |
| 8 | Ajinomoto | 2 | 50% | Sauces & ketchup and Coffee |
| 9 | Del Monte Pacific | 2 | 40% | Sauces & ketchup and Canned & shelf-stable meals |
| 10 | Hormel Foods | 2 | 29% | Sauces & ketchup and Canned & shelf-stable meals |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Grupo Herdez and Kraft Heinz: 3 shared categories
| Category | Grupo Herdez | Kraft Heinz |
|---|---|---|
| Sauces & ketchup | Búfalo, Doña María, Embasa, Herdez | A.1., Classico, Heinz, HP Sauce |
| Canned & shelf-stable meals | Del Fuerte | Heinz Baked Beans, Lunchables, Stove Top |
| Coffee | Blasón | Maxwell House |
Grupo Herdez and Develey: 2 shared categories
| Category | Grupo Herdez | Develey |
|---|---|---|
| Sauces & ketchup | Búfalo, Doña María, Embasa, Herdez | Bautz'ner, BBQUE, KOCH'S, Löwensenf, Mautner Markhof, Reine de Dijon |
| Canned & shelf-stable meals | Del Fuerte | Specht |
Grupo Herdez and B&G Foods: 2 shared categories
| Category | Grupo Herdez | B&G Foods |
|---|---|---|
| Sauces & ketchup | Búfalo, Doña María, Embasa, Herdez | Las Palmas, Ortega, Victoria |
| Canned & shelf-stable meals | Del Fuerte | B&M |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Grupo Herdez owns and the most overlapping owners on Brandtree.