Brandtree

Who are Masan Consumer's biggest competitors?

On Brandtree, Masan Consumer's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and pasta; Otoki, which shares 2 categories, such as pasta; and Grupo Herdez, which shares 2 categories, such as sauces & ketchup.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Masan Consumer controls 6 brands with a page here, across 4 categories; 125 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Kraft Heinz 3 23% Sauces & ketchup, Pasta and Coffee
2 Otoki 2 40% Pasta and Sauces & ketchup
3 Grupo Herdez 2 40% Sauces & ketchup and Coffee
4 McCormick 2 40% Sauces & ketchup and Pasta
5 Paulig 2 29% Sauces & ketchup and Coffee
6 Mayora 2 25% Pasta and Coffee
7 Grupo Nutresa 2 17% Pasta and Coffee
8 Tiger Brands 2 17% Sauces & ketchup and Pasta
9 Indofood 2 15% Pasta and Sauces & ketchup
10 PRAN-RFL 2 13% Pasta and Coffee

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Masan Consumer and Kraft Heinz: 3 shared categories

Kraft Heinz

Masan Consumer and Otoki: 2 shared categories

Otoki

Masan Consumer and Grupo Herdez: 2 shared categories

Grupo Herdez

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Masan Consumer owns and the most overlapping owners on Brandtree.