Who are Masan Consumer's biggest competitors?
On Brandtree, Masan Consumer's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and pasta; Otoki, which shares 2 categories, such as pasta; and Grupo Herdez, which shares 2 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Masan Consumer controls 6 brands with a page here, across 4 categories; 125 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kraft Heinz | 3 | 23% | Sauces & ketchup, Pasta and Coffee |
| 2 | Otoki | 2 | 40% | Pasta and Sauces & ketchup |
| 3 | Grupo Herdez | 2 | 40% | Sauces & ketchup and Coffee |
| 4 | McCormick | 2 | 40% | Sauces & ketchup and Pasta |
| 5 | Paulig | 2 | 29% | Sauces & ketchup and Coffee |
| 6 | Mayora | 2 | 25% | Pasta and Coffee |
| 7 | Grupo Nutresa | 2 | 17% | Pasta and Coffee |
| 8 | Tiger Brands | 2 | 17% | Sauces & ketchup and Pasta |
| 9 | Indofood | 2 | 15% | Pasta and Sauces & ketchup |
| 10 | PRAN-RFL | 2 | 13% | Pasta and Coffee |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Masan Consumer and Kraft Heinz: 3 shared categories
| Category | Masan Consumer | Kraft Heinz |
|---|---|---|
| Sauces & ketchup | CHIN-SU, Nam Ngư | A.1., Classico, Heinz, HP Sauce |
| Pasta | Kokomi, Omachi | Kraft Macaroni & Cheese |
| Coffee | Vinacafé | Maxwell House |
Masan Consumer and Otoki: 2 shared categories
| Category | Masan Consumer | Otoki |
|---|---|---|
| Pasta | Kokomi, Omachi | Cheesy Ramen, Jin Ramen, OTOKI Cooked Rice |
| Sauces & ketchup | CHIN-SU, Nam Ngư | OTOKI Curry, OTOKI Tomato Ketchup |
Masan Consumer and Grupo Herdez: 2 shared categories
| Category | Masan Consumer | Grupo Herdez |
|---|---|---|
| Sauces & ketchup | CHIN-SU, Nam Ngư | Búfalo, Doña María, Embasa, Herdez |
| Coffee | Vinacafé | Blasón |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Masan Consumer owns and the most overlapping owners on Brandtree.