Who are Lotte's biggest competitors?
On Brandtree, Lotte's biggest competitors by shared categories are Ferrero, which shares 3 categories, such as chocolate and cookies & crackers; Arcor, which shares 3 categories, such as chocolate; and Mondelēz, which shares 3 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Lotte controls 4 brands with a page here, across 3 categories; 80 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Ferrero | 3 | 43% | Chocolate, Cookies & crackers and Gum & mints |
| 2 | Arcor | 3 | 38% | Chocolate, Cookies & crackers and Gum & mints |
| 3 | Mondelēz | 3 | 38% | Chocolate, Cookies & crackers and Gum & mints |
| 4 | Mars | 3 | 20% | Chocolate, Gum & mints and Cookies & crackers |
| 5 | Valeo Foods | 3 | 50% | Cookies & crackers, Chocolate and Gum & mints |
| 6 | Manner | 2 | 67% | Chocolate and Cookies & crackers |
| 7 | Cloetta | 2 | 50% | Chocolate and Gum & mints |
| 8 | Kraš | 2 | 50% | Chocolate and Cookies & crackers |
| 9 | Meiji | 2 | 50% | Chocolate and Gum & mints |
| 10 | Tootsie Roll | 2 | 50% | Chocolate and Gum & mints |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Lotte and Ferrero: 3 shared categories
| Category | Lotte | Ferrero |
|---|---|---|
| Chocolate | Ghana Chocolate, Pepero | Baby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, Thorntons |
| Cookies & crackers | Choco Pie | Famous Amos, Keebler |
| Gum & mints | Lotte Xylitol | Tic Tac |
Lotte and Arcor: 3 shared categories
| Category | Lotte | Arcor |
|---|---|---|
| Chocolate | Ghana Chocolate, Pepero | Águila, Bon o Bon, Cofler, Rocklets, Tortuguita |
| Cookies & crackers | Choco Pie | Chocolinas, Traviata |
| Gum & mints | Lotte Xylitol | Menthoplus, Topline |
Lotte and Mondelēz: 3 shared categories
| Category | Lotte | Mondelēz |
|---|---|---|
| Chocolate | Ghana Chocolate, Pepero | Cadbury, Cadbury Creme Egg, Cadbury Dairy Milk, Côte d'Or, Daim, Freia, Marabou, Milka, Toblerone |
| Cookies & crackers | Choco Pie | belVita, Chips Ahoy!, Club Social, LU, Nutter Butter, Oreo, Premium, Prince, Ritz, Triscuit, TUC, Wheat Thins |
| Gum & mints | Lotte Xylitol | Trident |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Lotte owns and the most overlapping owners on Brandtree.