Who are Marico's biggest competitors?
On Brandtree, Marico's biggest competitors by shared categories are Unilever, which shares 3 categories, such as shampoo & conditioner and hair colour & styling; Henkel, which shares 2 categories, such as shampoo & conditioner; and L'Oréal, which shares 2 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Marico controls 4 brands with a page here, across 3 categories; 31 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 11% | Shampoo & conditioner, Hair colour & styling and Mayonnaise & dressings |
| 2 | Henkel | 2 | 29% | Shampoo & conditioner and Hair colour & styling |
| 3 | L'Oréal | 2 | 22% | Shampoo & conditioner and Hair colour & styling |
| 4 | KKR | 2 | 33% | Hair colour & styling and Shampoo & conditioner |
| 5 | Emami | 1 | 17% | Shampoo & conditioner |
| 6 | Genomma Lab | 1 | 10% | Shampoo & conditioner |
| 7 | Hemas | 1 | 9% | Shampoo & conditioner |
| 8 | Square Toiletries | 1 | 6% | Shampoo & conditioner |
| 9 | Procter & Gamble | 1 | 5% | Shampoo & conditioner |
| 10 | Coty | 1 | 20% | Hair colour & styling |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Marico and Unilever: 3 shared categories
| Category | Marico | Unilever |
|---|---|---|
| Shampoo & conditioner | Nihar Naturals, Parachute | Clear, Living Proof, Nexxus, SheaMoisture, Suave, Sunsilk, TRESemmé |
| Hair colour & styling | Livon | VO5 |
| Mayonnaise & dressings | Saffola | Hellmann's |
Marico and Henkel: 2 shared categories
| Category | Marico | Henkel |
|---|---|---|
| Shampoo & conditioner | Nihar Naturals, Parachute | OLAPLEX, Syoss |
| Hair colour & styling | Livon | got2b, Schwarzkopf |
Marico and L'Oréal: 2 shared categories
| Category | Marico | L'Oréal |
|---|---|---|
| Shampoo & conditioner | Nihar Naturals, Parachute | Garnier, Kérastase, Redken |
| Hair colour & styling | Livon | L'Oréal Paris, Matrix |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Marico owns and the most overlapping owners on Brandtree.