Who owns Gucci Beauty?
Gucci Beauty is made and sold by Coty (the United States, NYSE: COTY) under licence; Coty does not own the name.[1] The Gucci Beauty name is owned by Kering.
Evidence: Coty Inc. Annual Report on Form 10-K filed 2026-08-20, SEC EDGAR, 20 August 2026. Verified from filings; last checked .
Key facts
- Licensed to
- Coty Inc. verified
- Headquarters
- 🇺🇸 United States, New York
- Origin
- 🇮🇹 Italy
- Founded
- 1974
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Parent ticker
- NYSE: COTY
- Last verified
- · 1 sources
About Gucci Beauty
Coty holds the worldwide licence to make and sell Gucci fragrance and cosmetics. The Gucci fashion house itself belongs to Kering, so the name appears on products owned by two different companies depending on the category. Beauty licences of this kind are standard in fashion, because scale in fragrance manufacturing sits with a handful of specialist firms.
What Coty's annual report says about Gucci Beauty
Sentences about Gucci Beauty from Coty's latest annual filing[1], copied word for word.
Other than Gucci Beauty, our top seven Prestige licenses have a remaining durations spanning from approximately 6 to 15 years, or perpetual.
In July 2026, we agreed to transition the Gucci Beauty license back to Kering one year prior to its originally scheduled expiration, in exchange for cash proceeds.
Pursuant to the terms of the Termination Agreement, Coty will continue to operate the Gucci Beauty brand through at least June 30, 2027.
Ownership timeline of Gucci Beauty
Where Gucci Beauty sits in Coty
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coty ownership tree →
See the full Coty brand portfolio (5) →
Other brands owned by Coty
Coty controls 6 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
- Clairol (1931)
- CoverGirl (1961)
- Max Factor (1909)
- Rimmel London (1834)
- Sally Hansen (1957)
Other brands in fragrance, and who owns them
The 20 brands in fragrance on Brandtree belong to 10 owners. The largest is Puig, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Byredo | Puig | 🇪🇸 Spain |
| AERIN | Estée Lauder | 🇺🇸 United States |
| O Boticário | Grupo Boticário | 🇧🇷 Brazil |
| Eskulin | Kino Indonesia | 🇮🇩 Indonesia |
| Creed | L'Oréal | 🇫🇷 France |
| Brut | Unilever | 🇬🇧 United Kingdom |
| Jafra | Betterware (BeFra) | 🇲🇽 Mexico |
| Chanel No. 5 | Chanel | 🇬🇧 United Kingdom |
About the owner: Coty
Coty is a publicly listed company headquartered in New York, United States, founded in 1904.
Coty was founded in Paris in 1904 by François Coty, who is credited with creating the modern perfume industry by combining natural and synthetic materials and selling scent in decorative bottles at accessible prices. It is now one of the largest fragrance licensors in the world and owns Rimmel and CoverGirl.
🇮🇹 Gucci Beauty and other Italian brands
Brandtree records a controlling owner for 210 brands that began in Italy. 77 of them (37%) are now controlled by a company headquartered in another country, Gucci Beauty among them.
- Borotalco — Bolton Group 🇮🇹
- Chicco — Artsana 🇮🇹
- Regina — Sofidel 🇮🇹
- Serenity — Ontex 🇧🇪
- Villa Lodola — Milbon 🇯🇵
- ATV Azienda Trasporti Verona — FNM 🇮🇹
Frequently asked questions
Who makes Gucci Beauty?
Coty makes and sells Gucci Beauty under a licensing agreement.
Does Coty own Gucci Beauty?
No. Coty holds a licence to make and sell Gucci Beauty, which is not the same as owning it.
Where did Gucci Beauty come from?
Gucci Beauty originated in Italy in 1974.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coty Inc. Annual Report on Form 10-K filed 2026-08-20 — SEC EDGAR, SEC Form 10-K, published 20 August 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.