Who owns LaCroix?
LaCroix is owned by National Beverage (the United States, NASDAQ: FIZZ).[1]
Evidence: National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- National Beverage Corp. verified
- Owner HQ
- 🇺🇸 United States, Fort Lauderdale, Florida
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Bottled water
- Parent ticker
- NASDAQ: FIZZ
- Trademark registrant
- Everfresh Beverages, Inc. (USPTO)
- Last verified
- · 2 sources
About LaCroix
LaCroix is a flavoured sparkling water with no calories, sweeteners or sodium, and the brand National Beverage calls its most significant. It is sold in 24 flavours through supermarkets, club stores, drug stores and mass merchandisers across the United States. Recent additions named in the company's annual report include Sunshine, launched in summer 2025, Strawberry Peach and PineApple CocoNut, alongside older flavours such as Lime, Mojito and LimonCello.
What National Beverage's annual report says about LaCroix
Sentences about LaCroix from National Beverage's latest annual filing[1], copied word for word.
POWER+ BRANDS LaCroix LaCroix Sparkling Water, our most significant brand, has uniquely redefined the sparkling water category that has become a favored alternative to traditional carbonated soda.
With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category.
Naturally-essenced LaCroix has gained the support of national retailers in multiple channels, including mass-merchandisers, club stores, drug stores, mainstream supermarkets and natural and specialty food retailers.
How often National Beverage names LaCroix in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for LaCroix
The USPTO record for the LaCroix mark lists Everfresh Beverages, Inc. as the owner of record (serial number 73260445). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of LaCroix
- Current owner National Beverage [1] verified
Where LaCroix sits in National Beverage
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full National Beverage ownership tree →
See the full National Beverage brand portfolio (7) →
Other brands owned by National Beverage
National Beverage controls 7 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in bottled water, and who owns them
The 121 brands in bottled water on Brandtree belong to 72 owners. The largest is Spadel, with 5; National Beverage has 2.
About the owner: National Beverage
National Beverage is a publicly listed company headquartered in Fort Lauderdale, Florida, United States, founded in 1985. Brandtree records 7 brands under its control, and it is listed as NASDAQ: FIZZ.
National Beverage Corp. is a Fort Lauderdale, Florida maker of sparkling waters, juices, energy drinks and carbonated soft drinks, led since its inception in 1985 by its chairman and chief executive Nick A. Caporella. It has traded on NASDAQ since 1991. Net sales were $1,180.6 million in the fiscal year ended 2 May 2026, against $1,201.4 million the year before. It makes its drinks in twelve of its own plants across the continental United States, which is its primary market, and employed about 1,677 people at the year end.
National Beverage: full profile, brands and acquisition history →
🇺🇸 LaCroix and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; LaCroix is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of LaCroix?
The parent company of LaCroix is National Beverage, a publicly listed company headquartered in the United States.
Is LaCroix American?
Yes. LaCroix originated in the United States and its owner, National Beverage, is also headquartered in the United States.
Is LaCroix still owned by National Beverage?
Yes. As of 9 October 2026, LaCroix is still owned by National Beverage. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 3 October 2026.
- [2] USPTO: LA CROIX, serial 73260445 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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