Brandtree

Who owns Mr. Pure?

Mr. Pure is owned by National Beverage (the United States, NASDAQ: FIZZ).[1]

Evidence: National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .

Key facts

Current owner
National Beverage Corp. verified
Owner HQ
🇺🇸 United States, Fort Lauderdale, Florida
Origin
🇺🇸 United States
Category
Beverages › Soft drinks › Juice & juice drinks
Parent ticker
NASDAQ: FIZZ
Last verified
· 1 sources

About Mr. Pure

Mr. Pure is a brand of 100 per cent juices and juice drinks made by National Beverage and sold alongside its sister brand Everfresh. The two share a signature package, a hot-filled 16-ounce glass bottle designed for single-serve drinking, and a range that the company's annual report says runs from classics such as orange and cranberry to flavours including papaya, pineapple mango and Island Punch.

How often National Beverage names Mr. Pure in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.

Annual report filedTimes Mr. Pure is named
20264
20254
20244

Ownership timeline of Mr. Pure

  1. Current owner National Beverage [1] verified

Where Mr. Pure sits in National Beverage

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Mr. Pure sits in National Beverage Tree of 7 brands under National Beverage. National Beverage Mr. Pure Clear Fruit Everfresh Faygo LaCroix Rip It and 1 more

Open the full National Beverage ownership tree →

See the full National Beverage brand portfolio (7) →

Other brands owned by National Beverage

National Beverage controls 7 brands on Brandtree, 7 of them in beverages.

Also in beverages

All National Beverage brands →

Other brands in juice & juice drinks, and who owns them

The 138 brands in juice & juice drinks on Brandtree belong to 81 owners. The largest is Eckes-Granini, with 11; National Beverage has 2.

BrandOwnerOwner based in
Brämhults Eckes-Granini 🇩🇪 Germany
Apple & Eve Lassonde 🇨🇦 Canada
Appletiser Coca-Cola 🇺🇸 United States
Kagome Tomato Juice Kagome 🇯🇵 Japan
Fructal Nectar Group 🇷🇸 Serbia
All Coco Sappe 🇹🇭 Thailand
Amayu AJE 🇵🇪 Peru
Kiddy Pack Kasapreko 🇬🇭 Ghana

Every brand in juice & juice drinks and its owner →

About the owner: National Beverage

National Beverage is a publicly listed company headquartered in Fort Lauderdale, Florida, United States, founded in 1985. Brandtree records 7 brands under its control, and it is listed as NASDAQ: FIZZ.

National Beverage Corp. is a Fort Lauderdale, Florida maker of sparkling waters, juices, energy drinks and carbonated soft drinks, led since its inception in 1985 by its chairman and chief executive Nick A. Caporella. It has traded on NASDAQ since 1991. Net sales were $1,180.6 million in the fiscal year ended 2 May 2026, against $1,201.4 million the year before. It makes its drinks in twelve of its own plants across the continental United States, which is its primary market, and employed about 1,677 people at the year end.

National Beverage: full profile, brands and acquisition history →

🇺🇸 Mr. Pure and other American brands

Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Mr. Pure is not one of them.

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Mr. Pure?

The parent company of Mr. Pure is National Beverage, a publicly listed company headquartered in the United States.

Is Mr. Pure American?

Yes. Mr. Pure originated in the United States and its owner, National Beverage, is also headquartered in the United States.

Is Mr. Pure still owned by National Beverage?

Yes. As of 3 October 2026, Mr. Pure is still owned by National Beverage. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 3 October 2026.

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