Who owns Shasta?
Shasta is owned by National Beverage (the United States, NASDAQ: FIZZ).[1]
Evidence: National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- National Beverage Corp. verified
- Owner HQ
- 🇺🇸 United States, Fort Lauderdale, Florida
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Other carbonated soft drinks
- Parent ticker
- NASDAQ: FIZZ
- Trademark registrant
- Shasta Beverages, Inc. (USPTO)
- Last verified
- · 2 sources
About Shasta
Shasta is a range of carbonated soft drinks made by National Beverage, which describes it as a brand with more than 135 years of history and a pioneer of the bottling industry. It is sold on value and on the breadth of its flavours rather than on national advertising. The sugar-free Shasta Zero line includes Tiki Punch, California Dreamin and Chocolat Delite, flavours the company says reflect interest in zero-sugar drinks beyond cola.
What National Beverage's annual report says about Shasta
Sentences about Shasta from National Beverage's latest annual filing[1], copied word for word.
CARBONATED SOFT DRINKS An iconic brand for more than 135 years, Shasta is recognized as a bottling industry pioneer and innovator.
Shasta offers multiple flavors and has earned consumer loyalty by delivering value and convenience with unique taste.
Shasta Zero flavors Tiki Punch, California Dreamin, and Chocolat Delite reflect the growing trend and interest in Zero Sugar flavor products beyond just Cola.
How often National Beverage names Shasta in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Shasta
The USPTO record for the Shasta mark lists Shasta Beverages, Inc. as the owner of record (serial number 78340438). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Shasta
- Current owner National Beverage [1] verified
Where Shasta sits in National Beverage
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full National Beverage ownership tree →
See the full National Beverage brand portfolio (7) →
Other brands owned by National Beverage
National Beverage controls 7 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in other carbonated soft drinks, and who owns them
The 78 brands in other carbonated soft drinks on Brandtree belong to 46 owners. The largest is PepsiCo, with 4; National Beverage has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Hamoud La Blanche | Hamoud Boualem | 🇩🇿 Algeria |
| 7UP (United States) | Keurig Dr Pepper | 🇺🇸 United States |
| 7UP | PepsiCo | 🇺🇸 United States |
| Colombiana | Postobón | 🇨🇴 Colombia |
| Faxe Kondi | Royal Unibrew | 🇩🇰 Denmark |
| Fanta | Coca-Cola | 🇺🇸 United States |
| Hi-Malt | Heineken | 🇳🇱 Netherlands |
| Jones Soda | Jones Soda | 🇺🇸 United States |
About the owner: National Beverage
National Beverage is a publicly listed company headquartered in Fort Lauderdale, Florida, United States, founded in 1985. Brandtree records 7 brands under its control, and it is listed as NASDAQ: FIZZ.
National Beverage Corp. is a Fort Lauderdale, Florida maker of sparkling waters, juices, energy drinks and carbonated soft drinks, led since its inception in 1985 by its chairman and chief executive Nick A. Caporella. It has traded on NASDAQ since 1991. Net sales were $1,180.6 million in the fiscal year ended 2 May 2026, against $1,201.4 million the year before. It makes its drinks in twelve of its own plants across the continental United States, which is its primary market, and employed about 1,677 people at the year end.
National Beverage: full profile, brands and acquisition history →
🇺🇸 Shasta and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Shasta is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Shasta?
The parent company of Shasta is National Beverage, a publicly listed company headquartered in the United States.
Is Shasta American?
Yes. Shasta originated in the United States and its owner, National Beverage, is also headquartered in the United States.
Is Shasta still owned by National Beverage?
Yes. As of 9 October 2026, Shasta is still owned by National Beverage. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 3 October 2026.
- [2] USPTO: SHASTA, serial 78340438 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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