Who owns Rip It?
Rip It is owned by National Beverage (the United States, NASDAQ: FIZZ).[1]
Evidence: National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- National Beverage Corp. verified
- Owner HQ
- 🇺🇸 United States, Fort Lauderdale, Florida
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NASDAQ: FIZZ
- Trademark registrant
- EVERFRESH BEVERAGES, INC. (USPTO)
- Last verified
- · 2 sources
About Rip It
Rip It is an energy drink made by National Beverage and sold in 17 flavours, three of them sugar-free, with names such as Power, Citrus X, G-Force and Stinger-MO. A two-ounce sugar-free shot comes in six flavours. The brand also sells a Tribute line dedicated to military personnel and first responders, and National Beverage counts it among the Power+ Brands it aims at active and health-conscious drinkers.
What National Beverage's annual report says about Rip It
Sentences about Rip It from National Beverage's latest annual filing[1], copied word for word.
Rip It RIP It Energy Fuel offers Flavors for All!' with 17 unique flavors including three Zero Sugar options.
In addition to all-time consumer favorite Power, Citrus X, G-Force, and Stinger-MO Re-Energizzed ' Rip It flavors include Skr'eech In with its luscious strawberry-peach taste; Pineapple YOLO because you only live once; along with Zero Sugar Power and Zero Sugar Citrus-X.
Building on the flavor tradition of original Rip It, a 2 oz. sugar-free shot version in six flavors is marketed in displayable package configurations.
How often National Beverage names Rip It in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Rip It
The USPTO record for the Rip It mark lists EVERFRESH BEVERAGES, INC. as the owner of record (serial number 85091969). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Rip It
- Current owner National Beverage [1] verified
Where Rip It sits in National Beverage
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full National Beverage ownership tree →
See the full National Beverage brand portfolio (7) →
Other brands owned by National Beverage
National Beverage controls 7 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: National Beverage
National Beverage is a publicly listed company headquartered in Fort Lauderdale, Florida, United States, founded in 1985. Brandtree records 7 brands under its control, and it is listed as NASDAQ: FIZZ.
National Beverage Corp. is a Fort Lauderdale, Florida maker of sparkling waters, juices, energy drinks and carbonated soft drinks, led since its inception in 1985 by its chairman and chief executive Nick A. Caporella. It has traded on NASDAQ since 1991. Net sales were $1,180.6 million in the fiscal year ended 2 May 2026, against $1,201.4 million the year before. It makes its drinks in twelve of its own plants across the continental United States, which is its primary market, and employed about 1,677 people at the year end.
National Beverage: full profile, brands and acquisition history →
🇺🇸 Rip It and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Rip It is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Rip It?
The parent company of Rip It is National Beverage, a publicly listed company headquartered in the United States.
Is Rip It American?
Yes. Rip It originated in the United States and its owner, National Beverage, is also headquartered in the United States.
Is Rip It still owned by National Beverage?
Yes. As of 9 October 2026, Rip It is still owned by National Beverage. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] National Beverage Corp. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 3 October 2026.
- [2] USPTO: RIP IT, serial 85091969 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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