Brandtree

Who owns Noosa?

Noosa is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 12 March 2024 from Sovos Brands, as part of a $2.7 billion deal that also included Rao's Homemade.[1][2] Before Campbell's, Noosa was owned by Sovos Brands from 2018 to 2024.[2]

Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .

Key facts

Current owner
The Campbell's Company verified
Owned since
· deal details
Deal price (whole deal)
$2.7 billion (enterprise value) for 2 brands
Previous owner
Sovos Brands (2018–2024)
Owner HQ
🇺🇸 United States, Camden, New Jersey
Origin
🇺🇸 United States, Bellvue, Colorado
Founded
2010
Category
Food › Dairy & alternatives › Yogurt
Parent ticker
NASDAQ: CPB
Last verified
· 2 sources

About Noosa

Noosa makes whole-milk yoghurt to an Australian recipe, made in Colorado with honey and fruit purée and sold in a distinctive round tub. Campbell's acquired it with Sovos Brands in 2024.

Ownership timeline of Noosa

Owners of Noosa over 2010 to 2026 Sovos Brands 2018–2024; Campbell's 2024–present Sovos Brands Campbell's 2010201520202025
  1. 2018 – 2024 Sovos Brands — sold 12 March 2024 [2] verified
  2. 2024 – present Campbell's — acquired 12 March 2024 [1][2] verified

Where Noosa sits in Campbell's

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Noosa sits in Campbell's Tree of 15 brands under Campbell's. Campbell's Noosa Campbell's Cape Cod Goldfish Kettle Brand Lance and 9 more

Open the full Campbell's ownership tree →

See the full Campbell's brand portfolio (15) →

Other brands owned by Campbell's

Campbell's controls 15 brands on Brandtree, 14 of them in food.

Also in food

All Campbell's brands →

Other brands in yogurt, and who owns them

The 83 brands in yogurt on Brandtree belong to 48 owners. The largest is Danone, with 5.

BrandOwnerOwner based in
Actimel Danone 🇫🇷 France
Aktivil Savushkin Product 🇧🇾 Belarus
Perle de Lait Sodiaal 🇫🇷 France
Bon Yurt Alpina 🇨🇴 Colombia
Parmalat Lactalis 🇫🇷 France
Champion Mengniu 🇨🇳 China
Kārums Rīgas Piena Kombināts 🇱🇻 Latvia
Biotop Conaprole 🇺🇾 Uruguay

Every brand in yogurt and its owner →

About the owner: Campbell's

Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.

Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.

Campbell's: full profile, brands and acquisition history →

🇺🇸 Noosa and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Noosa is not one of them.

All American brands and who owns them →

Deals involving Noosa

Acquisition closed

Campbell's acquires Rao's Homemade and Noosa

Campbell's acquired Sovos Brands for $23 per share in cash, principally to obtain Rao's Homemade, a premium pasta sauce growing far faster than the rest of the category. The Federal Trade Commission cleared the deal after a second request.

Value
$2.7bn
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Noosa?

The parent company of Noosa is Campbell's, a publicly listed company headquartered in the United States.

Is Noosa American?

Yes. Noosa originated in the United States in 2010 and its owner, Campbell's, is also headquartered in the United States.

When did Campbell's buy Noosa?

Campbell's completed its acquisition of Noosa on 12 March 2024, after announcing the deal on 7 August 2023. The deal, which also included Rao's Homemade, was valued at $2.7 billion (enterprise value).

Who owned Noosa before Campbell's?

Before Campbell's, Noosa was owned by Sovos Brands from 2018 until 2024.

Is Noosa still owned by Campbell's?

Yes. As of 24 September 2026, Noosa is still owned by Campbell's. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Campbell's Company Annual Report on Form 10-K filed 2026-09-24 — SEC EDGAR, SEC Form 10-K, published 24 September 2026; retrieved 24 September 2026.
  2. [2] The Campbell's Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 24 September 2026.

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