Noosa is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 12 March 2024 from Sovos Brands, as part of a $2.7 billion deal that also included Rao's Homemade.[1][2] Before Campbell's, Noosa was owned by Sovos Brands from 2018 to 2024.[2]
Noosa makes whole-milk yoghurt to an Australian recipe, made in Colorado with honey and fruit purée and sold in a distinctive round tub. Campbell's acquired it with Sovos Brands in 2024.
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Noosa is not one of them.
Campbell's acquired Sovos Brands for $23 per share in cash, principally to obtain Rao's Homemade, a premium pasta sauce growing far faster than the rest of the category. The Federal Trade Commission cleared the deal after a second request.
The parent company of Noosa is Campbell's, a publicly listed company headquartered in the United States.
Is Noosa American?
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Yes. Noosa originated in the United States in 2010 and its owner, Campbell's, is also headquartered in the United States.
When did Campbell's buy Noosa?
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Campbell's completed its acquisition of Noosa on 12 March 2024, after announcing the deal on 7 August 2023. The deal, which also included Rao's Homemade, was valued at $2.7 billion (enterprise value).
Who owned Noosa before Campbell's?
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Before Campbell's, Noosa was owned by Sovos Brands from 2018 until 2024.
Is Noosa still owned by Campbell's?
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Yes. As of 24 September 2026, Noosa is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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