Who owns Pop Secret?
Pop Secret is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance, as part of a $6.1 billion deal that also included Snyder's of Hanover, Lance and 2 others.[1][2]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Campbell's Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Camden, New Jersey
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- NASDAQ: CPB
- Last verified
- · 2 sources
About Pop Secret
Pop Secret is a microwave popcorn brand launched in 1984 and one of the two largest in the United States alongside Orville Redenbacher's. Campbell's acquired it with Snyder's-Lance in 2018. It was originally created by General Mills, and it has changed hands several times as snack portfolios were reorganised.
What Campbell's's annual report says about Pop Secret
Sentences about Pop Secret from Campbell's's latest annual filing[1], copied word for word.
In the first quarter of 2025, we recorded a loss in Other expenses / (income) of $25 million ($19 million after tax, or $.06 per share) on the sale of our Pop Secret popcorn business.
In the fourth quarter of 2024, we performed an impairment assessment on the assets in our Pop Secret popcorn business within our Snacks segment as sales and operating performance were below expectations due in part to competitive pressure and reduced margins, and as we pursued divesting the business.
Divestitures On August 26, 2024, we completed the sale of our Pop Secret popcorn business for $ 70 million.
How often Campbell's names Pop Secret in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Pop Secret
- 2018 – present Campbell's — acquired 26 March 2018 [1][2] verified
Where Pop Secret sits in Campbell's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Other brands owned by Campbell's
Campbell's controls 15 brands on Brandtree, 14 of them in food.
Also in food
- Campbell's (1897)
- Cape Cod (1980)
- Goldfish (1958)
- Kettle Brand (1978)
- Lance (1913)
- Late July (2003)
- Michael Angelo's (1993)
- Noosa (2010)
- Pepperidge Farm (1937)
- Prego (1981)
- Rao's Homemade (1992)
- Snyder's of Hanover (1909)
- Swanson (1899)
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Campbell's has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Campbell's
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
🇺🇸 Pop Secret and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Pop Secret is not one of them.
Frequently asked questions
Who is the parent company of Pop Secret?
The parent company of Pop Secret is Campbell's, a publicly listed company headquartered in the United States.
Is Pop Secret American?
Yes. Pop Secret originated in the United States in 1984 and its owner, Campbell's, is also headquartered in the United States.
When did Campbell's buy Pop Secret?
Campbell's completed its acquisition of Pop Secret on 26 March 2018, after announcing the deal on 18 December 2017. The deal, which also included Snyder's of Hanover and Lance and 2 others, was valued at $6.1 billion (enterprise value).
Is Pop Secret still owned by Campbell's?
Yes. As of 9 October 2026, Pop Secret is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2026-09-24 — SEC EDGAR, SEC Form 10-K, published 24 September 2026; retrieved 24 September 2026.
- [2] The Campbell's Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 24 September 2026.
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