Who owns PWR LIFT?
PWR LIFT is owned by Vita Coco (the United States, NASDAQ: COCO).[1]
Evidence: The Vita Coco Company, Inc. Annual Report on Form 10-K filed 2026-02-18, SEC EDGAR, 18 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Vita Coco Company, Inc. verified
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 2021
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Parent ticker
- NASDAQ: COCO
- Last verified
- · 1 sources
About PWR LIFT
PWR LIFT is a protein-infused sports drink that The Vita Coco Company launched in 2021 for drinking after a workout, made with electrolytes and branched-chain amino acids and no sugar. The company says it has sold well online but that it has yet to find a lasting approach to selling it in shops, and that in 2026 it would keep it on sale online while rethinking how to compete in protein drinks.
What Vita Coco's annual report says about PWR LIFT
Sentences about PWR LIFT from Vita Coco's latest annual filing[1], copied word for word.
PWR LIFT In 2021, we launched PWR LIFT, a beverage targeted at post-workout and recovery occasions with added nutritional benefits.
PWR LIFT is a protein-infused sports drink with electrolytes, BCAAs, and zero sugar, designed to provide fitness-minded consumers with protein in a hydrating beverage.
While PWR LIFT has proved to be attractive in online sales channels, we are still forming a successful long-term approach to retail channels.
How often Vita Coco names PWR LIFT in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of PWR LIFT
Where PWR LIFT sits in Vita Coco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vita Coco ownership tree →
See the full Vita Coco brand portfolio (3) →
Other brands owned by Vita Coco
Vita Coco controls 3 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Vita Coco
Vita Coco is a publicly listed company headquartered in New York, United States, founded in 2004. Brandtree records 3 brands under its control, and it is listed as NASDAQ: COCO.
The Vita Coco Company, Inc. is a New York drinks company that began selling packaged coconut water in 2004 and was co-founded by Michael Kirban and Ira Liran. Formerly All Market Inc., it was incorporated in Delaware in January 2007, became a public benefit corporation in April 2021 and listed its shares in October 2021. Net sales rose 18.2 per cent to $609.8 million in 2025, 96 per cent of its business coming from coconut water, including the private label coconut water it supplies to retailers. It owns none of the roughly 16 factories that fill its coconut water, and had 336 full-time employees at the end of 2025.
🇺🇸 PWR LIFT and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; PWR LIFT is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of PWR LIFT?
The parent company of PWR LIFT is Vita Coco, a publicly listed company headquartered in the United States.
Is PWR LIFT American?
Yes. PWR LIFT originated in the United States in 2021 and its owner, Vita Coco, is also headquartered in the United States.
Is PWR LIFT still owned by Vita Coco?
Yes. As of 11 October 2026, PWR LIFT is still owned by Vita Coco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Vita Coco Company, Inc. Annual Report on Form 10-K filed 2026-02-18 — SEC EDGAR, SEC Form 10-K, published 18 February 2026; retrieved 3 October 2026.
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