Who are Dr. Oetker's biggest competitors?
On Brandtree, Dr. Oetker's biggest competitors by shared categories are General Mills, which shares 3 categories, such as baking mixes & ingredients and frozen meals & pizza; Conagra Brands, which shares 2 categories, such as frozen meals & pizza; and Kraft Heinz, which shares 2 categories, such as frozen meals & pizza.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Dr. Oetker controls 4 brands with a page here, across 3 categories; 89 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | General Mills | 3 | 30% | Baking mixes & ingredients, Frozen meals & pizza and Yogurt |
| 2 | Conagra Brands | 2 | 18% | Frozen meals & pizza and Baking mixes & ingredients |
| 3 | Kraft Heinz | 2 | 15% | Frozen meals & pizza and Baking mixes & ingredients |
| 4 | Nestlé | 2 | 12% | Frozen meals & pizza and Baking mixes & ingredients |
| 5 | Conaprole | 2 | 50% | Frozen meals & pizza and Yogurt |
| 6 | KIDO Group | 2 | 50% | Frozen meals & pizza and Baking mixes & ingredients |
| 7 | CJ CheilJedang | 2 | 40% | Frozen meals & pizza and Yogurt |
| 8 | Molinos | 2 | 33% | Baking mixes & ingredients and Frozen meals & pizza |
| 9 | Campbell's | 2 | 25% | Frozen meals & pizza and Yogurt |
| 10 | Nomad Foods | 1 | 25% | Frozen meals & pizza |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Dr. Oetker and General Mills: 3 shared categories
| Category | Dr. Oetker | General Mills |
|---|---|---|
| Baking mixes & ingredients | Dr. Oetker | Betty Crocker, Pillsbury |
| Frozen meals & pizza | Chicago Town, Ristorante | Totino's |
| Yogurt | Paula | Yoplait |
Dr. Oetker and Conagra Brands: 2 shared categories
| Category | Dr. Oetker | Conagra Brands |
|---|---|---|
| Frozen meals & pizza | Chicago Town, Ristorante | Banquet, Healthy Choice, Marie Callender's |
| Baking mixes & ingredients | Dr. Oetker | Duncan Hines, PAM |
Dr. Oetker and Kraft Heinz: 2 shared categories
| Category | Dr. Oetker | Kraft Heinz |
|---|---|---|
| Frozen meals & pizza | Chicago Town, Ristorante | Bagel Bites, Devour |
| Baking mixes & ingredients | Dr. Oetker | Jell-O, Shake 'N Bake |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Dr. Oetker owns and the most overlapping owners on Brandtree.