Who are Migros' biggest competitors?
On Brandtree, Migros' biggest competitors by shared categories are Salling Group, which shares 3 categories, such as grocery own brands and general merchandise own brands; Cencosud, which shares 2 categories, such as grocery own brands; and Coles, which shares 2 categories, such as general merchandise own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Migros controls 5 brands with a page here, across 3 categories; 101 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Salling Group | 3 | 60% | Grocery own brands, General merchandise own brands and Online retail |
| 2 | Cencosud | 2 | 67% | Grocery own brands and General merchandise own brands |
| 3 | Coles | 2 | 67% | General merchandise own brands and Grocery own brands |
| 4 | Corporación Favorita | 2 | 67% | General merchandise own brands and Grocery own brands |
| 5 | Falabella | 2 | 67% | General merchandise own brands and Grocery own brands |
| 6 | Grupo Ramos | 2 | 67% | General merchandise own brands and Grocery own brands |
| 7 | Magnit | 2 | 67% | Grocery own brands and General merchandise own brands |
| 8 | REWE Group | 2 | 67% | Grocery own brands and General merchandise own brands |
| 9 | TKM Grupp | 2 | 67% | General merchandise own brands and Grocery own brands |
| 10 | Walmart | 2 | 67% | General merchandise own brands and Grocery own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Migros and Salling Group: 3 shared categories
| Category | Migros | Salling Group |
|---|---|---|
| Grocery own brands | Macrocenter, Migros | Bilka, føtex, Netto (Salling Group), ØGO, Rimi |
| General merchandise own brands | Mion, Petimo | BR, Salling Department Stores |
| Online retail | Migros Sanal Market | FLOWR |
Migros and Cencosud: 2 shared categories
| Category | Migros | Cencosud |
|---|---|---|
| Grocery own brands | Macrocenter, Migros | Bretas, Disco, GBarbosa, Giga Atacado, Jumbo, Perini, Prezunic, Santa Isabel, Spid, The Fresh Market, Vea, Wong |
| General merchandise own brands | Mion, Petimo | Basualdo, Blaisten, Easy, Paris |
Migros and Coles: 2 shared categories
| Category | Migros | Coles |
|---|---|---|
| General merchandise own brands | Mion, Petimo | Flybuys, Liquorland |
| Grocery own brands | Macrocenter, Migros | Coles, Coles Local |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Migros owns and the most overlapping owners on Brandtree.