Brandtree

Who owns On The Border?

On The Border is made and sold by Utz Brands (the United States, NYSE: UTZ) under licence; Utz Brands does not own the name.[1] The On The Border name is owned by the On The Border restaurant chain.

Evidence: Utz Brands, Inc. Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .

Key facts

Licensed to
Utz Brands, Inc. verified
Headquarters
🇺🇸 United States, Hanover, Pennsylvania
Origin
🇺🇸 United States
Founded
2007
Category
Food › Snacks › Salty snacks
Parent ticker
NYSE: UTZ
Last verified
· 2 sources

About On The Border

On The Border tortilla chips and salsa are made by Utz under licence from the restaurant chain of the same name, which is separately owned. It is one of the larger tortilla chip brands in American supermarkets outside the Frito-Lay portfolio.

What Utz Brands's annual report says about On The Border

Sentences about On The Border from Utz Brands's latest annual filing[1], copied word for word.

Ownership timeline of On The Border

Owners of On The Border over 2007 to 2026 2010201520202025

Where On The Border sits in Utz Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where On The Border sits in Utz Brands Tree of 3 brands under Utz Brands. Utz Brands Boulder Canyon Utz Zapp's

Open the full Utz Brands ownership tree →

See the full Utz Brands brand portfolio (3) →

Other brands owned by Utz Brands

Utz Brands controls 4 brands on Brandtree, 4 of them in food.

Also in food

All Utz Brands brands →

Other brands in salty snacks, and who owns them

The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Utz Brands has 3.

BrandOwnerOwner based in
Cheetos PepsiCo 🇺🇸 United States
Calbee Potato Chips Calbee 🇯🇵 Japan
Boyki Siantar Top 🇮🇩 Indonesia
Cape Cod Campbell's 🇺🇸 United States
Bonitas Vitaminka 🇲🇰 North Macedonia
Act II Conagra Brands 🇺🇸 United States
Diana Diana 🇸🇻 El Salvador
Chiki Indofood 🇮🇩 Indonesia

Every brand in salty snacks and its owner →

About the owner: Utz Brands

Utz Brands is a publicly listed company headquartered in Hanover, Pennsylvania, United States, founded in 1921.

Utz was founded in 1921 in a Pennsylvania summer kitchen, where a couple made fifty pounds of crisps a day. It stayed family-owned for nearly a century before listing in 2020, and it has since bought several regional American snack brands with strong local followings.

Utz Brands: full profile, brands and acquisition history →

🇺🇸 On The Border and other American brands

Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; On The Border is not one of them.

All American brands and who owns them →

Deals involving On The Border

Acquisition announced

Intersnack acquires Utz Brands, Utz, On The Border, Zapp's and Boulder Canyon

Intersnack Group of Düsseldorf agreed to take Utz Brands private for $14.25 a share in cash, an enterprise value of about $2.9 billion. After closing, Utz would be owned 50 per cent by entities of the Rice and Lissette families, descendants of its founders, and 50 per cent by Intersnack, whose own brands include Chio, Hula Hoops, McCoy's, Tyrrells and Tayto. The family would stay as half-owner rather than sell out.

Value
$2.9bn
Seller
public shareholders
Regulatory
None recorded

Frequently asked questions

Who makes On The Border?

Utz Brands makes and sells On The Border under a licensing agreement.

Does Utz Brands own On The Border?

No. Utz Brands holds a licence to make and sell On The Border, which is not the same as owning it.

Where did On The Border come from?

On The Border originated in the United States in 2007.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Utz Brands, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
  2. [2] Utz Brands, Inc. Form 8-K Exhibit 99.1 - agreement with Intersnack Group — SEC EDGAR, SEC Form 8-K, published 21 July 2026; retrieved 16 September 2026.

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