Zapp's is owned by Utz Brands (the United States, NYSE: UTZ), which acquired the brand on 1 January 2011.[1][2] Zapp's was founded in 1985 in Gramercy, Louisiana and was independent until 2011.
Zapp's makes kettle-cooked crisps in Louisiana flavours including Voodoo and Spicy Cajun Crawtator, founded in 1985 by a former oil driller. Utz acquired the brand in 2011 and it has become one of its fastest-growing lines. Its Voodoo flavour is deliberately unspecified, and the company has never said what it is meant to taste of.
Utz acquired Zapp's, a Louisiana kettle crisp maker founded in 1985 by a former oil driller, known for Cajun flavours including Voodoo and Spicy Cajun Crawtator. The price was not disclosed and only the year is documented here.