Zapp's is owned by Utz Brands (the United States, NYSE: UTZ), which acquired the brand in 2011.[1][2] Zapp's was founded in 1985 in Gramercy, Louisiana and was independent until 2011.
Zapp's makes kettle-cooked crisps in Louisiana flavours including Voodoo and Spicy Cajun Crawtator, founded in 1985 by a former oil driller. Utz acquired the brand in 2011 and it has become one of its fastest-growing lines. Its Voodoo flavour is deliberately unspecified, and the company has never said what it is meant to taste of.
What Utz Brands's annual report says about Zapp's
Sentences about Zapp's from Utz Brands's latest annual filing[1], copied word for word.
Our Zapp's brand offers a line of premium kettle-cooked potato chips with bold, authentic flavors steeped in its New Orleans roots, including "Voodoo," "Hotter N' Hot Jalape o," "Spicy Cajun Crawtators," and "Cajun Dill Gator-tators," among others.
Zapp's, a brand that embodies the bold and vibrant flavors of New Orleans, also offered innovation against this focus area with the launch of Bayou Blackened Ranch Kettle Style Potato Chips.
How often Utz Brands names Zapp's in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Utz Brands is a publicly listed company headquartered in Hanover, Pennsylvania, United States, founded in 1921. Brandtree records 3 brands under its control, and it is listed as NYSE: UTZ.
Utz was founded in 1921 in a Pennsylvania summer kitchen, where a couple made fifty pounds of crisps a day. It stayed family-owned for nearly a century before listing in 2020, and it has since bought several regional American snack brands with strong local followings.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Zapp's is not one of them.
Intersnack Group of Düsseldorf agreed to take Utz Brands private for $14.25 a share in cash, an enterprise value of about $2.9 billion. After closing, Utz would be owned 50 per cent by entities of the Rice and Lissette families, descendants of its founders, and 50 per cent by Intersnack, whose own brands include Chio, Hula Hoops, McCoy's, Tyrrells and Tayto. The family would stay as half-owner rather than sell out.
Utz acquired Zapp's, a Louisiana kettle crisp maker founded in 1985 by a former oil driller, known for Cajun flavours including Voodoo and Spicy Cajun Crawtator. The price was not disclosed and only the year is documented here.
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