Utz makes potato crisps, pretzels and cheese snacks and is the dominant salty snack brand across the mid-Atlantic United States. Its Utz Girl mascot has been on the packaging since 1965 and the brand has expanded nationally only in recent years.
Utz Brands is a publicly listed company headquartered in Hanover, Pennsylvania, United States, founded in 1921. Brandtree records 3 brands under its control, and it is listed as NYSE: UTZ.
Utz was founded in 1921 in a Pennsylvania summer kitchen, where a couple made fifty pounds of crisps a day. It stayed family-owned for nearly a century before listing in 2020, and it has since bought several regional American snack brands with strong local followings.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Utz is not one of them.
Intersnack Group of Düsseldorf agreed to take Utz Brands private for $14.25 a share in cash, an enterprise value of about $2.9 billion. After closing, Utz would be owned 50 per cent by entities of the Rice and Lissette families, descendants of its founders, and 50 per cent by Intersnack, whose own brands include Chio, Hula Hoops, McCoy's, Tyrrells and Tayto. The family would stay as half-owner rather than sell out.
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