Who are Edgewell's biggest competitors?
On Brandtree, Edgewell's biggest competitors by shared categories are Lion Match Company, which shares 3 categories, such as shaving & razors and feminine care; Procter & Gamble, which shares 3 categories, such as shaving & razors; and Square Toiletries, which shares 3 categories, such as feminine care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Edgewell controls 8 brands with a page here, across 5 categories; 45 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Lion Match Company | 3 | 38% | Shaving & razors, Feminine care and Men's grooming |
| 2 | Procter & Gamble | 3 | 15% | Shaving & razors, Feminine care and Men's grooming |
| 3 | Square Toiletries | 3 | 18% | Feminine care, Hand soap & sanitiser and Men's grooming |
| 4 | Treet | 2 | 33% | Shaving & razors and Men's grooming |
| 5 | Mammoth Brands | 2 | 29% | Shaving & razors and Men's grooming |
| 6 | Philips | 2 | 25% | Shaving & razors and Men's grooming |
| 7 | La Fabril | 2 | 18% | Feminine care and Hand soap & sanitiser |
| 8 | ACI Limited | 2 | 17% | Feminine care and Hand soap & sanitiser |
| 9 | Hemas | 2 | 17% | Feminine care and Men's grooming |
| 10 | Reckitt | 2 | 11% | Shaving & razors and Hand soap & sanitiser |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Edgewell and Lion Match Company: 3 shared categories
| Category | Edgewell | Lion Match Company |
|---|---|---|
| Shaving & razors | Billie, Hydro, Schick | Lion Shaving, Loving Touch |
| Feminine care | Playtex | Comfitex |
| Men's grooming | Cremo | Duel |
Edgewell and Procter & Gamble: 3 shared categories
| Category | Edgewell | Procter & Gamble |
|---|---|---|
| Shaving & razors | Billie, Hydro, Schick | Gillette, Venus |
| Feminine care | Playtex | Always, Tampax, Whisper |
| Men's grooming | Cremo | Braun, Old Spice |
Edgewell and Square Toiletries: 3 shared categories
| Category | Edgewell | Square Toiletries |
|---|---|---|
| Feminine care | Playtex | Femina, Senora |
| Hand soap & sanitiser | Wet Ones | Sepnil |
| Men's grooming | Cremo | Kool |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Edgewell owns and the most overlapping owners on Brandtree.