Who are Philips' biggest competitors?
On Brandtree, Philips' biggest competitors by shared categories are Hemas, which shares 3 categories, such as body care & lotions and men's grooming; Square Toiletries, which shares 3 categories, such as body care & lotions; and Procter & Gamble, which shares 3 categories, such as men's grooming.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Philips controls 5 brands with a page here, across 5 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Hemas | 3 | 27% | Body care & lotions, Men's grooming and Toothpaste & toothbrushes |
| 2 | Square Toiletries | 3 | 18% | Body care & lotions, Toothpaste & toothbrushes and Men's grooming |
| 3 | Procter & Gamble | 3 | 15% | Men's grooming, Shaving & razors and Toothpaste & toothbrushes |
| 4 | Emami | 2 | 29% | Body care & lotions and Men's grooming |
| 5 | Edgewell | 2 | 25% | Shaving & razors and Men's grooming |
| 6 | Reckitt | 2 | 11% | Body care & lotions and Shaving & razors |
| 7 | Unilever | 2 | 6% | Toothpaste & toothbrushes and Body care & lotions |
| 8 | Pigeon | 1 | 17% | Baby feeding & nursing |
| 9 | BIC | 1 | 14% | Shaving & razors |
| 10 | KOSÉ | 1 | 14% | Body care & lotions |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Philips and Hemas: 3 shared categories
Philips and Square Toiletries: 3 shared categories
| Category | Philips | Square Toiletries |
|---|---|---|
| Body care & lotions | Philips Lumea | Maya, Meril |
| Toothpaste & toothbrushes | Philips Sonicare | Magic, White Plus |
| Men's grooming | Philips OneBlade | Kool |
Philips and Procter & Gamble: 3 shared categories
| Category | Philips | Procter & Gamble |
|---|---|---|
| Men's grooming | Philips OneBlade | Braun, Old Spice |
| Shaving & razors | Philips | Gillette, Venus |
| Toothpaste & toothbrushes | Philips Sonicare | Crest, Oral-B |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Philips owns and the most overlapping owners on Brandtree.