Who are Dr. Wolff Group's biggest competitors?
On Brandtree, Dr. Wolff Group's biggest competitors by shared categories are Square Toiletries, which shares 3 categories, such as toothpaste & toothbrushes and shampoo & conditioner; Procter & Gamble, which shares 3 categories, such as toothpaste & toothbrushes; and Unilever, which shares 3 categories, such as toothpaste & toothbrushes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Dr. Wolff Group controls 5 brands with a page here, across 4 categories; 52 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Square Toiletries | 3 | 19% | Toothpaste & toothbrushes, Shampoo & conditioner and Men's grooming |
| 2 | Procter & Gamble | 3 | 16% | Toothpaste & toothbrushes, Shampoo & conditioner and Men's grooming |
| 3 | Unilever | 3 | 11% | Toothpaste & toothbrushes, Shampoo & conditioner and Hair colour & styling |
| 4 | Revlon | 3 | 38% | Hair colour & styling, Men's grooming and Shampoo & conditioner |
| 5 | Hemas | 3 | 30% | Shampoo & conditioner, Toothpaste & toothbrushes and Men's grooming |
| 6 | Pierre Fabre | 2 | 29% | Toothpaste & toothbrushes and Shampoo & conditioner |
| 7 | Church & Dwight | 2 | 22% | Toothpaste & toothbrushes and Shampoo & conditioner |
| 8 | Milbon | 2 | 50% | Hair colour & styling and Shampoo & conditioner |
| 9 | LG H&H | 2 | 40% | Toothpaste & toothbrushes and Shampoo & conditioner |
| 10 | Marico | 2 | 40% | Shampoo & conditioner and Hair colour & styling |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Dr. Wolff Group and Square Toiletries: 3 shared categories
| Category | Dr. Wolff Group | Square Toiletries |
|---|---|---|
| Toothpaste & toothbrushes | Bioniq, Karex | Magic, White Plus |
| Shampoo & conditioner | Plantur | Jui, Select Plus |
| Men's grooming | Alpecin | Kool |
Dr. Wolff Group and Procter & Gamble: 3 shared categories
| Category | Dr. Wolff Group | Procter & Gamble |
|---|---|---|
| Toothpaste & toothbrushes | Bioniq, Karex | Crest, Oral-B |
| Shampoo & conditioner | Plantur | Head & Shoulders, Herbal Essences, Pantene |
| Men's grooming | Alpecin | Braun, Old Spice |
Dr. Wolff Group and Unilever: 3 shared categories
| Category | Dr. Wolff Group | Unilever |
|---|---|---|
| Toothpaste & toothbrushes | Bioniq, Karex | Close-Up, Pepsodent, Signal, Zendium |
| Shampoo & conditioner | Plantur | Clear, Living Proof, Nexxus, SheaMoisture, Suave (outside the United States and Canada), Sunsilk, TRESemmé |
| Hair colour & styling | ALCINA | VO5 |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Dr. Wolff Group owns and the most overlapping owners on Brandtree.