Who are LG H&H's biggest competitors?
On Brandtree, LG H&H's biggest competitors by shared categories are Unilever, which shares 3 categories, such as facial skin care and shampoo & conditioner; Procter & Gamble, which shares 3 categories, such as facial skin care; and Pierre Fabre, which shares 3 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. LG H&H controls 5 brands with a page here, across 3 categories; 72 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 11% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 2 | Procter & Gamble | 3 | 17% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 3 | Pierre Fabre | 3 | 60% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 4 | Hemas | 3 | 33% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 5 | Aekyung | 3 | 30% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 6 | Square Toiletries | 3 | 20% | Facial skin care, Shampoo & conditioner and Toothpaste & toothbrushes |
| 7 | Proya | 2 | 50% | Facial skin care and Shampoo & conditioner |
| 8 | Estée Lauder | 2 | 33% | Facial skin care and Shampoo & conditioner |
| 9 | Ego Pharmaceuticals | 2 | 33% | Facial skin care and Shampoo & conditioner |
| 10 | Honasa | 2 | 33% | Facial skin care and Shampoo & conditioner |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
LG H&H and Unilever: 3 shared categories
LG H&H and Procter & Gamble: 3 shared categories
| Category | LG H&H | Procter & Gamble |
|---|---|---|
| Facial skin care | O HUI, The Face Shop, The History of Whoo | Olay, SK-II |
| Shampoo & conditioner | Elastine | Head & Shoulders, Herbal Essences, Pantene |
| Toothpaste & toothbrushes | Perioe | Crest, Oral-B |
LG H&H and Pierre Fabre: 3 shared categories
| Category | LG H&H | Pierre Fabre |
|---|---|---|
| Facial skin care | O HUI, The Face Shop, The History of Whoo | MÊME Cosmetics |
| Shampoo & conditioner | Elastine | Klorane, René Furterer |
| Toothpaste & toothbrushes | Perioe | Elgydium, Inava |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand LG H&H owns and the most overlapping owners on Brandtree.