Who are Movit's biggest competitors?
On Brandtree, Movit's biggest competitors by shared categories are Kino Indonesia, which shares 3 categories, such as baby & child toiletries and shampoo & conditioner; Milbon, which shares 2 categories, such as shampoo & conditioner; and L'Oréal, which shares 2 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Movit controls 6 brands with a page here, across 4 categories; 55 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kino Indonesia | 3 | 43% | Baby & child toiletries, Shampoo & conditioner and Hair colour & styling |
| 2 | Milbon | 2 | 50% | Shampoo & conditioner and Hair colour & styling |
| 3 | L'Oréal | 2 | 20% | Shampoo & conditioner and Hair colour & styling |
| 4 | Unilever | 2 | 7% | Shampoo & conditioner and Hair colour & styling |
| 5 | Marico | 2 | 40% | Shampoo & conditioner and Hair colour & styling |
| 6 | Ego Pharmaceuticals | 2 | 29% | Shampoo & conditioner and Hand soap & sanitiser |
| 7 | Henkel | 2 | 22% | Shampoo & conditioner and Hair colour & styling |
| 8 | Square Toiletries | 2 | 12% | Shampoo & conditioner and Hand soap & sanitiser |
| 9 | Dr. Wolff Group | 2 | 33% | Shampoo & conditioner and Hair colour & styling |
| 10 | KKR | 2 | 29% | Shampoo & conditioner and Hair colour & styling |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Movit and Kino Indonesia: 3 shared categories
| Category | Movit | Kino Indonesia |
|---|---|---|
| Baby & child toiletries | Baby Junior | B&B, Eskulin Kids, Master Kids, Sleek Baby |
| Shampoo & conditioner | Movit, Pine, Radiant | Ellips |
| Hair colour & styling | Tropical Essence | Samantha, Sasha |
Movit and Milbon: 2 shared categories
| Category | Movit | Milbon |
|---|---|---|
| Shampoo & conditioner | Movit, Pine, Radiant | Aujua, milbon, PLARMIA |
| Hair colour & styling | Tropical Essence | Elujuda, nigelle, ORDEVE, Villa Lodola |
Movit and L'Oréal: 2 shared categories
| Category | Movit | L'Oréal |
|---|---|---|
| Shampoo & conditioner | Movit, Pine, Radiant | Garnier, Kérastase, Redken |
| Hair colour & styling | Tropical Essence | L'Oréal Paris, Matrix |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Movit owns and the most overlapping owners on Brandtree.