Who are Multi Group's biggest competitors?
On Brandtree, Multi Group's biggest competitors by shared categories are CCU, which shares 3 categories, such as lager and bottled water; ThaiBev, which shares 3 categories, such as lager; and KEO, which shares 3 categories, such as lager.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Multi Group controls 6 brands with a page here, across 4 categories; 101 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | CCU | 3 | 38% | Lager, Bottled water and Brandy & cognac |
| 2 | ThaiBev | 3 | 38% | Lager, Bottled water and Brandy & cognac |
| 3 | KEO | 3 | 33% | Lager, Bottled water and Brandy & cognac |
| 4 | Farsons | 2 | 33% | Bottled water and Lager |
| 5 | STAR | 2 | 33% | Lager and Bottled water |
| 6 | Bera | 2 | 25% | Bottled water and Lager |
| 7 | Olvi | 2 | 25% | Lager and Bottled water |
| 8 | Kofola | 2 | 22% | Bottled water and Lager |
| 9 | Obolon | 2 | 22% | Lager and Bottled water |
| 10 | Brasserie Nationale | 2 | 50% | Lager and Bottled water |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Multi Group and CCU: 3 shared categories
| Category | Multi Group | CCU |
|---|---|---|
| Lager | Artsakh, Kotayk | Cristal, Escudo, Isenbeck, Palermo, Royal Guard, Schneider |
| Bottled water | Gorna Bania, Serdika | Cachantún, Levité, Manantial, Villavicencio |
| Brandy & cognac | Noy | Mistral |
Multi Group and ThaiBev: 3 shared categories
| Category | Multi Group | ThaiBev |
|---|---|---|
| Lager | Artsakh, Kotayk | 333, 333 Pilsner, Bia Lac Viet, Bia Saigon, Bia Saigon Chill, Bia Saigon Special, Chang |
| Bottled water | Gorna Bania, Serdika | Crystal |
| Brandy & cognac | Noy | Larsen Cognac |
Multi Group and KEO: 3 shared categories
| Category | Multi Group | KEO |
|---|---|---|
| Lager | Artsakh, Kotayk | KEO Beer, KEO Light, LAGOS |
| Bottled water | Gorna Bania, Serdika | Saint Nicholas |
| Brandy & cognac | Noy | Five Kings, KEO Zivania |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Multi Group owns and the most overlapping owners on Brandtree.