Who are Orion's biggest competitors?
On Brandtree, Orion's biggest competitors by shared categories are Mars, which shares 4 categories, such as salty snacks and ready-to-eat cereal; Edita, which shares 3 categories, such as salty snacks; and Rebisco, which shares 3 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Orion controls 8 brands with a page here, across 5 categories; 122 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars | 4 | 25% | Salty snacks, Ready-to-eat cereal and Cookies & crackers and 1 more |
| 2 | Edita | 3 | 43% | Salty snacks, Cookies & crackers and Cakes |
| 3 | Rebisco | 3 | 43% | Cookies & crackers, Salty snacks and Cakes |
| 4 | Vitaminka | 3 | 27% | Salty snacks, Cookies & crackers and Cakes |
| 5 | Haitai | 3 | 33% | Cookies & crackers, Salty snacks and Cakes |
| 6 | PRAN-RFL | 3 | 20% | Salty snacks, Cookies & crackers and Cakes |
| 7 | Siantar Top | 2 | 40% | Salty snacks and Cookies & crackers |
| 8 | Campbell's | 2 | 22% | Salty snacks and Cookies & crackers |
| 9 | Calbee | 2 | 40% | Salty snacks and Ready-to-eat cereal |
| 10 | Paradise Foods | 2 | 20% | Cookies & crackers and Salty snacks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Orion and Mars: 4 shared categories
Orion and Edita: 3 shared categories
Orion and Rebisco: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Orion owns and the most overlapping owners on Brandtree.