Who owns 7 UP (Haiti)?
7 UP (Haiti) is made and sold by BRANA, a subsidiary of Heineken (the Netherlands, AEX: HEIA), under licence; BRANA does not own the name.[1] The 7 UP name is owned by PepsiCo.
Key facts
- Licensed to
- Heineken N.V. via BRANA reported
- Since
- Not recorded
- Headquarters
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇺🇸 United States
- Category
- Beverages › Soft drinks › Other carbonated soft drinks
- Parent ticker
- AEX: HEIA
- Last verified
- · 2 sources
About 7 UP (Haiti)
BRANA has produced and distributed 7 UP in Haiti for several decades under licence from PepsiCo; the company gives no starting year, so none is recorded. It is the caffeine-free lemon-lime drink sold under that name across most of the world, and BRANA markets it to every age group as an everyday refreshment. Its Haitian slogan, Pa gen pi fre pase m, claims nothing is fresher. The trademark is PepsiCo's, not BRANA's.
Ownership timeline of 7 UP (Haiti)
Where 7 UP (Haiti) sits in Heineken
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- BRANA (95%) · 5 brands
- Nigerian Breweries (72.9%) · 14 brands
Open the full Heineken ownership tree →
Other brands handled by Heineken in beverages
Latest news about 7 UP (Haiti)
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Frequently asked questions
Who makes 7 UP (Haiti)?
BRANA makes and sells 7 UP (Haiti) under a licensing agreement.
Does BRANA own 7 UP (Haiti)?
No. BRANA holds a licence to make and sell 7 UP (Haiti), which is not the same as owning it. The name belongs to PepsiCo.
Who owns the 7 UP (Haiti) name?
PepsiCo owns the 7 UP (Haiti) trademark. BRANA pays to use it.
Where did 7 UP (Haiti) come from?
7 UP (Haiti) originated in the United States.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] BRANA — Nos Marques — Brasserie Nationale d'Haïti S.A., Official document; retrieved 23 September 2026.
- [2] BRANA — 7 UP — Brasserie Nationale d'Haïti S.A., Official document; retrieved 23 September 2026.
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