Who are Natura &Co's biggest competitors?
On Brandtree, Natura &Co's biggest competitors by shared categories are Unilever, which shares 3 categories, such as bar soap & body wash and body care & lotions; KOSÉ, which shares 2 categories, such as makeup; and PZ Cussons, which shares 2 categories, such as bar soap & body wash.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Natura &Co controls 3 brands with a page here, across 3 categories; 42 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 11% | Bar soap & body wash, Body care & lotions and Makeup |
| 2 | KOSÉ | 2 | 50% | Makeup and Body care & lotions |
| 3 | PZ Cussons | 2 | 33% | Bar soap & body wash and Body care & lotions |
| 4 | Beiersdorf | 2 | 25% | Body care & lotions and Makeup |
| 5 | Kao | 2 | 25% | Bar soap & body wash and Body care & lotions |
| 6 | L'Oréal | 2 | 22% | Makeup and Body care & lotions |
| 7 | Hemas | 2 | 20% | Bar soap & body wash and Body care & lotions |
| 8 | Aurea | 1 | 33% | Bar soap & body wash |
| 9 | Lush | 1 | 33% | Bar soap & body wash |
| 10 | Rituals | 1 | 33% | Bar soap & body wash |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Natura &Co and Unilever: 3 shared categories
| Category | Natura &Co | Unilever |
|---|---|---|
| Bar soap & body wash | Ekos | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Body care & lotions | Natura | St. Ives, Vaseline |
| Makeup | Avon | Hourglass Cosmetics |
Natura &Co and KOSÉ: 2 shared categories
| Category | Natura &Co | KOSÉ |
|---|---|---|
| Makeup | Avon | ADDICTION, ESPRIQUE, JILL STUART Beauty, Tarte |
| Body care & lotions | Natura | PAÑPURI |
Natura &Co and PZ Cussons: 2 shared categories
| Category | Natura &Co | PZ Cussons |
|---|---|---|
| Bar soap & body wash | Ekos | Imperial Leather |
| Body care & lotions | Natura | Sanctuary Spa |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Natura &Co owns and the most overlapping owners on Brandtree.