The largest brand owners
Unilever controls the most brands on Brandtree (53), and the ten largest owners together control 2.8% of the 11,970 brands that have a known controlling owner. The count is of tracked brands, not of sales.
How this was computed
- Ranked companies are ultimate parents: 3,019 of 3,040 companies have no parent above them, and 2,968 of those control at least one brand. A subsidiary is not ranked beside its parent.
- A company's brands are everything it controls today, directly or through controlled subsidiaries (owned, or a stake of at least 50%). Share = brands / 11,970 brands with a known controlling owner, out of 12,226 brands in all.
- Revenue appears only where an SEC filing gave a full-year figure, in the currency reported and never converted. It is not used to rank.
- Sector tables show the 5 owners with the most brands inside each top-level category. Categories with fewer than 5 controlled brands are omitted.
Top 50 owners
| # | Owner | HQ | Brands | Share of 11,970 | Categories | Revenue (SEC filers) |
|---|---|---|---|---|---|---|
| 1 | Unilever | ๐ฌ๐ง United Kingdom | 53 | 0.4% | 5 | EUR 50.5 bn (2025) |
| 2 | Mars | ๐บ๐ธ United States | 42 | 0.4% | 2 | โ |
| 3 | Procter & Gamble | ๐บ๐ธ United States | 38 | 0.3% | 4 | USD 87.0 bn (2026) |
| 4 | TFG | ๐ฟ๐ฆ South Africa | 34 | 0.3% | 1 | โ |
| 5 | Nestlรฉ | ๐จ๐ญ Switzerland | 32 | 0.3% | 3 | โ |
| 6 | Heineken | ๐ณ๐ฑ Netherlands | 29 | 0.2% | 1 | โ |
| 7 | PepsiCo | ๐บ๐ธ United States | 29 | 0.2% | 3 | USD 93.9 bn (2025) |
| 8 | Mondelฤz | ๐บ๐ธ United States | 28 | 0.2% | 3 | USD 38.5 bn (2025) |
| 9 | Marriott | ๐บ๐ธ United States | 26 | 0.2% | 1 | USD 26.2 bn (2025) |
| 10 | Albertsons | ๐บ๐ธ United States | 25 | 0.2% | 2 | USD 83.2 bn (2025) |
| 11 | Coca-Cola | ๐บ๐ธ United States | 24 | 0.2% | 2 | USD 47.9 bn (2025) |
| 12 | Diageo | ๐ฌ๐ง United Kingdom | 23 | 0.2% | 1 | USD 28.0 bn (2025) |
| 13 | Ferrero | ๐ฎ๐น Italy | 23 | 0.2% | 1 | โ |
| 14 | Gulf Hotels Group | ๐ง๐ญ Bahrain | 23 | 0.2% | 2 | โ |
| 15 | Indofood | ๐ฎ๐ฉ Indonesia | 22 | 0.2% | 2 | โ |
| 16 | Kroger | ๐บ๐ธ United States | 22 | 0.2% | 3 | USD 147.6 bn (2025) |
| 17 | Valeo Foods | ๐ฎ๐ช Ireland | 22 | 0.2% | 1 | โ |
| 18 | AB InBev | ๐ง๐ช Belgium | 21 | 0.2% | 1 | USD 59.3 bn (2025) |
| 19 | H World | ๐จ๐ณ China | 21 | 0.2% | 1 | CNY 25.3 bn (2025) |
| 20 | L'Orรฉal | ๐ซ๐ท France | 21 | 0.2% | 1 | โ |
| 21 | Lagardรจre | ๐ซ๐ท France | 21 | 0.2% | 3 | โ |
| 22 | Kraft Heinz | ๐บ๐ธ United States | 21 | 0.2% | 2 | USD 24.9 bn (2025) |
| 23 | Wyndham Hotels & Resorts | ๐บ๐ธ United States | 21 | 0.2% | 1 | USD 1.4 bn (2025) |
| 24 | Hilton | ๐บ๐ธ United States | 20 | 0.2% | 1 | USD 12.0 bn (2025) |
| 25 | Imperial Brands | ๐ฌ๐ง United Kingdom | 20 | 0.2% | 1 | โ |
| 26 | LVMH | ๐ซ๐ท France | 20 | 0.2% | 3 | โ |
| 27 | Reckitt | ๐ฌ๐ง United Kingdom | 20 | 0.2% | 4 | โ |
| 28 | Berkshire Hathaway | ๐บ๐ธ United States | 19 | 0.2% | 6 | USD 247.2 bn (2025) |
| 29 | JD Sports | ๐ฌ๐ง United Kingdom | 19 | 0.2% | 3 | โ |
| 30 | Shoprite Group | ๐ฟ๐ฆ South Africa | 19 | 0.2% | 6 | โ |
| 31 | Square Toiletries | ๐ง๐ฉ Bangladesh | 19 | 0.2% | 3 | โ |
| 32 | CCU | ๐จ๐ฑ Chile | 18 | 0.2% | 1 | CLP 2904.6 bn (2024) |
| 33 | Lilly | ๐บ๐ธ United States | 18 | 0.2% | 1 | โ |
| 34 | General Mills | ๐บ๐ธ United States | 18 | 0.2% | 2 | USD 18.4 bn (2026) |
| 35 | Krka | ๐ธ๐ฎ Slovenia | 18 | 0.2% | 4 | โ |
| 36 | ThaiBev | ๐น๐ญ Thailand | 18 | 0.2% | 1 | โ |
| 37 | Accor | ๐ซ๐ท France | 17 | 0.1% | 1 | โ |
| 38 | Amgen | ๐บ๐ธ United States | 17 | 0.1% | 1 | โ |
| 39 | Azzas 2154 | ๐ง๐ท Brazil | 17 | 0.1% | 1 | โ |
| 40 | Conagra Brands | ๐บ๐ธ United States | 17 | 0.1% | 1 | USD 11.3 bn (2026) |
| 41 | Dairy Farmers of America | ๐บ๐ธ United States | 17 | 0.1% | 1 | โ |
| 42 | Empresas Polar | ๐ป๐ช Venezuela | 17 | 0.1% | 3 | โ |
| 43 | ITC | ๐ฎ๐ณ India | 17 | 0.1% | 4 | โ |
| 44 | KEO | ๐จ๐พ Cyprus | 17 | 0.1% | 2 | โ |
| 45 | Zoetis | ๐บ๐ธ United States | 17 | 0.1% | 1 | USD 9.5 bn (2025) |
| 46 | Cencosud | ๐จ๐ฑ Chile | 16 | 0.1% | 1 | โ |
| 47 | CP Foods | ๐น๐ญ Thailand | 16 | 0.1% | 3 | โ |
| 48 | Corporaciรณn Favorita | ๐ช๐จ Ecuador | 16 | 0.1% | 1 | โ |
| 49 | Gallo | ๐บ๐ธ United States | 16 | 0.1% | 1 | โ |
| 50 | Genting | ๐ฒ๐พ Malaysia | 16 | 0.1% | 2 | โ |
Leaders in each category
Food (2,153 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Mars | 31 | 1.4% |
| Mondelฤz | 26 | 1.2% |
| Ferrero | 23 | 1.1% |
| Valeo Foods | 22 | 1% |
| Indofood | 19 | 0.9% |
Travel & transport (1,827 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Marriott | 26 | 1.4% |
| H World | 21 | 1.1% |
| Wyndham Hotels & Resorts | 21 | 1.1% |
| Hilton | 20 | 1.1% |
| Accor | 17 | 0.9% |
Beverages (1,303 brands with a controlling owner)
Finance & insurance (1,023 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| ICBC | 13 | 1.3% |
| MUFG | 13 | 1.3% |
| AIA | 12 | 1.2% |
| Berkshire Hathaway | 12 | 1.2% |
| CCB | 11 | 1.1% |
Energy (797 brands with a controlling owner)
Home, garden & DIY (746 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Cencosud | 16 | 2.1% |
| Corporaciรณn Favorita | 16 | 2.1% |
| JD Sports | 15 | 2% |
| Fiskars Group | 12 | 1.6% |
| Shoprite Group | 12 | 1.6% |
Internet & digital (633 brands with a controlling owner)
Personal care & beauty (599 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Unilever | 34 | 5.7% |
| Procter & Gamble | 23 | 3.8% |
| L'Orรฉal | 21 | 3.5% |
| Ego Pharmaceuticals | 15 | 2.5% |
| Kimberly-Clark | 13 | 2.2% |
Apparel, footwear & accessories (579 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Azzas 2154 | 17 | 2.9% |
| LVMH | 13 | 2.2% |
| Gildan | 12 | 2.1% |
| Richemont | 11 | 1.9% |
| Tendam | 11 | 1.9% |
Media & entertainment (412 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Lagardรจre | 18 | 4.4% |
| Six Flags | 11 | 2.7% |
| Grupo Clarรญn | 10 | 2.4% |
| Sanrio | 10 | 2.4% |
| Schibsted Media | 10 | 2.4% |
Home care (406 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| F.I.L.A. | 15 | 3.7% |
| Arรงelik | 13 | 3.2% |
| Procter & Gamble | 11 | 2.7% |
| Grupo AlEn | 9 | 2.2% |
| Pilot | 9 | 2.2% |
Healthcare & pharma (270 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Lilly | 18 | 6.7% |
| Amgen | 17 | 6.3% |
| Merck | 16 | 5.9% |
| Bristol Myers Squibb | 13 | 4.8% |
| Pfizer | 12 | 4.4% |
Retail (186 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| TFG | 34 | 18.3% |
| Kroger | 18 | 9.7% |
| Albertsons | 15 | 8.1% |
| Truworths | 15 | 8.1% |
| Pepkor | 13 | 7% |
Tobacco & nicotine (173 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Imperial Brands | 20 | 11.6% |
| British American Tobacco | 11 | 6.4% |
| Eastern Company | 11 | 6.4% |
| ITC | 11 | 6.4% |
| Gudang Garam | 11 | 6.4% |
Pet & animal care (163 brands with a controlling owner)
Restaurants & foodservice (162 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Gulf Hotels Group | 19 | 11.7% |
| Jollibee Group | 12 | 7.4% |
| Spur Corporation | 9 | 5.6% |
| Famous Brands | 8 | 4.9% |
| MTY Group | 8 | 4.9% |
Automotive (152 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Bajaj Auto | 14 | 9.2% |
| Hero MotoCorp | 12 | 7.9% |
| Stellantis | 11 | 7.2% |
| TVS Motor | 9 | 5.9% |
| Volkswagen Group | 9 | 5.9% |
Telecom (127 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Orange | 15 | 11.8% |
| Vodafone | 14 | 11% |
| Verizon | 8 | 6.3% |
| Liberty Global | 7 | 5.5% |
| Telkom Indonesia | 7 | 5.5% |
Consumer health (124 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Krka | 8 | 6.5% |
| Okamoto Industries | 7 | 5.6% |
| Reckitt | 7 | 5.6% |
| Genomma Lab | 6 | 4.8% |
| Kenvue | 6 | 4.8% |
Technology (95 brands with a controlling owner)
Real estate (29 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| PulteGroup | 5 | 17.2% |
| Real REMAX Group | 4 | 13.8% |
| CBRE | 3 | 10.3% |
| Simon Property Group | 3 | 10.3% |
| AGNT | 2 | 6.9% |
Sport & fitness (11 brands with a controlling owner)
| Owner | Brands here | Share of category |
|---|---|---|
| Xponential Fitness | 4 | 36.4% |
| Life Time | 2 | 18.2% |
| Basic-Fit | 1 | 9.1% |
| JD Sports | 1 | 9.1% |
| Peloton | 1 | 9.1% |
By headquarters country
Brands controlled by ultimate parents headquartered in each country, and the biggest of them. Brand counts are deduplicated within the country.
| Country | Owners with brands | Brands | Largest owner | Its brands |
|---|---|---|---|---|
| ๐บ๐ธ United States | 728 | 3,022 | Mars | 42 |
| ๐ฏ๐ต Japan | 225 | 730 | Glico | 14 |
| ๐ฌ๐ง United Kingdom | 136 | 564 | Unilever | 53 |
| ๐ซ๐ท France | 76 | 444 | L'Orรฉal | 21 |
| ๐จ๐ณ China | 115 | 422 | H World | 21 |
| ๐ฎ๐ณ India | 88 | 356 | ITC | 17 |
| ๐ฉ๐ช Germany | 71 | 306 | Lufthansa Group | 14 |
| ๐จ๐ฆ Canada | 75 | 282 | Gildan | 13 |
| ๐ฆ๐บ Australia | 65 | 248 | Ego Pharmaceuticals | 15 |
| ๐ฐ๐ท South Korea | 54 | 247 | Aekyung | 14 |
| ๐ฎ๐น Italy | 55 | 240 | Ferrero | 23 |
| ๐ฟ๐ฆ South Africa | 33 | 223 | TFG | 34 |
| ๐ง๐ท Brazil | 40 | 204 | Azzas 2154 | 17 |
| ๐จ๐ญ Switzerland | 37 | 198 | Nestlรฉ | 32 |
| ๐ฎ๐ฉ Indonesia | 31 | 167 | Indofood | 22 |
| ๐ณ๐ฑ Netherlands | 30 | 164 | Heineken | 29 |
| ๐ช๐ธ Spain | 36 | 133 | Ebro Foods | 15 |
| ๐ฒ๐ฝ Mexico | 25 | 117 | Genomma Lab | 13 |
| ๐น๐ท Turkey | 27 | 113 | Arรงelik | 13 |
| ๐ธ๐ช Sweden | 25 | 111 | Hultafors Group | 15 |
| ๐ฉ๐ฐ Denmark | 33 | 110 | Royal Unibrew | 11 |
| ๐ญ๐ฐ Hong Kong | 37 | 107 | Alibaba | 14 |
| ๐ต๐ฑ Poland | 30 | 104 | Maspex | 14 |
| ๐น๐ญ Thailand | 20 | 102 | ThaiBev | 18 |
| ๐ฎ๐ช Ireland | 26 | 96 | Valeo Foods | 22 |
| ๐จ๐ฑ Chile | 19 | 95 | CCU | 18 |
| ๐จ๐ด Colombia | 14 | 94 | Quala | 15 |
| ๐ซ๐ฎ Finland | 23 | 92 | Fiskars Group | 13 |
| ๐ง๐ช Belgium | 16 | 90 | AB InBev | 21 |
| ๐ต๐ญ Philippines | 19 | 90 | Rebisco | 16 |
| ๐ณ๐ด Norway | 40 | 89 | Schibsted Media | 12 |
| ๐ณ๐ฟ New Zealand | 32 | 87 | Fletcher Building | 8 |
| ๐ฆ๐ท Argentina | 18 | 86 | Arcor | 15 |
| ๐ฒ๐พ Malaysia | 17 | 79 | Genting | 16 |
| ๐ธ๐ฌ Singapore | 19 | 71 | UOB | 8 |
| ๐ท๐บ Russia | 22 | 70 | VK | 9 |
| ๐ฆ๐ช United Arab Emirates | 25 | 69 | IFFCO | 11 |
| ๐ฑ๐บ Luxembourg | 16 | 69 | HomeToGo | 13 |
| ๐ฎ๐ฑ Israel | 15 | 64 | Delta Galil | 10 |
| ๐ต๐น Portugal | 11 | 58 | Super Bock Group | 13 |
Showing the 40 countries with the most brands, out of 173.
What this does not show
- Only tracked brands are counted. A company with many tracked brands is not necessarily the largest by sales, and the order reflects which sectors Brandtree has covered most fully.
- Brands are counted equally whatever their size. A national bank and a niche snack count the same.
- Only 19 of the top 50 have an SEC revenue figure. Non-US filers appear only where they file a 10-K, 20-F or 40-F.
- Private and family groups are ranked only to the extent their brands are documented.
Related: concentration by category, company size, serial acquirers.